Jack Sarlo

"Content Creation Course To Become An 'Expert' In Your Niche!"

content creation course
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In this content creation course, you’ll discover the right way to create and use content in your business!

You’ll discover how to generate new content ideas quickly and an entire process to write articles that your prospects will love! 

You’ll know how to distribute (market) your articles after you publish them on your website… and how to rank them in search engines to get a lot of free traffic.

The biggest reason for creating content is to be perceived as an “expert”. 

Once your audience likes and trusts you as an “expert” it will be much easier to sell the products or services your recommend (your own or affiliate products).

Content can be distributed in various formats, for example, articles, videos, podcasts, ebooks, webinars, teleseminars, etc.

But the easiest type of content that you can produce regularly is either articles or videos. Choose whichever you prefer, what works best for you.

If you prefer to make videos you can put them on Youtube, and put the transcript on your site/blog. As a bonus, you’ll be creating and growing a Youtube Channel as well.

I’ve tried making videos but it’s just not my style – but I can write articles with ease, especially since I’ve been writing for a long time. 

If you plan to make videos instead of articles you can still benefit from the content creation course.

Below I’ve put a table of contents to summarize the contents in this course.

Table of Contents

Why Content Marketing Is Important!

In order to build a successful Information business, you have to become a content producer. You have to give your audience a lot of free content.

There are several reasons why you want to do this…

Reason #1:

When you produce a lot of content and share it for free with your audience they’ll start to like and trust you, if they find it really helpful.

People buy from people they know, like and trust! When you earn their trust it will be much easier to sell the products you recommend (your products or affiliate products).

So your main goal is to become a trusted advisor for your audience. And the best way to do that is to produce and give them free content that they find helpful!

Reason #2:

People love to follow “experts” and they will buy the products they recommend because they trust them.

So you want to be perceived as an “expert” so you can sell the products you recommend much easier. And once again the best way to do that is to produce a lot of content that they’ll find helpful.

They’ll begin to realize you know what you’re talking about. You’re an “expert” in your particular niche!

Reason #3:

People feel the need to reciprocate. If you produce a lot of content that they’ll find useful, and share it with them for free… then they’ll feel the need to reciprocate, to give you something back. And that means they’re more likely to buy the products you sell.

Reason #4:

You can use some very specific search engine optimization techniques to rank your articles in search engines… and over time you can get a ton of free traffic from Google and other search engines!

I’ve made another guide specifically abouoptimizing your articles for search engines.

Now that you know why you should produce content regularly, let’s discover how to do that.

Your Website Content Strategy

content strategyContent is king on the Internet! You need to create content consistently.

The content can be articles or videos. If you’re going to write articles they have to be long-form. 

What this means is that they need to have at least 1,800 words, and explain a particular topic in great detail!

That’s the minimum number of words, the ideal article length is between 2,000 to 2,500 (or more).

That number came from Neil PatelBrian Dean and other marketers. Neil said that his articles with at least 3,000 words get 60% of the traffic, or in other words, they rank the best in search engines. 

I have a separate guide on how to optimize your articles so they rank in Google.

Apart from that articles with about 2,500 words will go deep on a particular topic. Your prospects are looking for that kind of helpful information and advice. They don’t want 500-word articles that don’t provide any meaningful and lasting benefits.

(Note: You can use the Word Count chrome plugin to easily count words on any page)

If you’re going to make videos instead of articles there are no specific rules about the length of each video. But 10 mins is a good length for a video. 

Just make sure you try to help your audience as much as you can in every video you make. 

And if you’ve built Information products to sell to your audience you don’t want to share the same information and content in your articles or videos. 

Otherwise, they won’t have any reason to buy those products. There are more topics you can write about, and further below I show you several techniques to generate new topic ideas for your articles.

Create Content Every Day

Ideally, you want to create a blog post every day. But it can take you 3-4 days to create a single post with about 2,500 words in the beginning. 

If you persist and keep generating content you’ll eventually become so good at it that you can post almost every day!

Over time you’ll have a site filled with great content that your prospects will find helpful. Challenge yourself to write new content almost every day. 

Remember this content cannot be copied from other articles, ebooks, or information sources. 

You can use external sources to generate new content ideas but not copy word for word, because that’s plagiarism, an act of fraud.

Choose The Right Niche For You

To generate content consistently you have to like the topic of your niche.

You won’t be able to write articles or make videos in a niche you don’t like. You’ll get bored quite easily.

I can’t imagine myself building an Info business in the golf niche. I’ve never played golf and where I live it’s not a popular sport…

I’m not interested in golf so it will be really hard for me to write articles about golf!

Further below I will show you several methods to help you generate new content ideas… and I will also show you how to find out if a particular topic interests your prospects.

However, you need to know everything you can about your niche and stay up to date. Because that will help you figure out what content your prospects want or need.

Therefore study your niche to figure out what interests your audience. Learn what problems, issues, solutions, and challenges they want to face. 

You can do that by visiting forums in your niche to discover what your prospects are talking about. 

Go to Quora and see what questions they’re asking. Find your competitors and read their blogs, see what topics they’re writing about… 

Now here’s how you can build a website to host all your new content.

Content Management Software

You’ll need a website to put all your content onto it. 

The ideal solution is to use content management software like WordPress.org and a page building plugin that works with it, for example, Elementor (the one I use) or Thrive Architect

Those are two of the best page building plugins you can use.

WordPress is free.

Note that with those same tools you can also build a sales funnel, which is another critical component of an Info business.

This video shows you how to install WordPress:

To install Elementor’s free version of their plugin you can follow this guide on their website:

How to Install Elementor Page Builder

If the free version doesn’t contain all the necessary features consider upgrading to the pro version, and this guide shows you how to install the pro version:

Installing Elementor Pro – I have the pro version because it has lots of handy features.

But you can start with the free version it might be sufficient for your needs.

This video shows you how to install Thrive Architect:

Both page building plugins have several themes you can use to build your website. Or you can create a custom theme yourself. 

I suggest you keep the design simple and minimal because those tend to convert the best. 

Organize your articles into categories so everything will be easily accessible to your website visitors.

I wrote an entire guide about optimizing your website, so you can take a look at that too.

Content Creation Ideas

Below are several techniques to come up with new content ideas (topics).

What’s important is that the topic of your article interests your audience. You don’t want to write an article that barely interests anybody.

You also want to find topics that are fairly broad/large so you can write long articles with about 2,500 words – these tend to rank better in search engines and get more shares than 300-500 word articles.

And your audience loves them more because they give more value.

If you’re passionate about your niche or you have experience working in it you’ll probably know right away if a particular topic will interest your audience, or if it’s broad and large.

However, you can use one or more keyword research tools to figure out if a particular topic interests your audience.

Let’s use the topic, “cat vegan diet” for this example. We want to find as many keywords as we can about that topic. And then take a look at their search volume.

In this example, we’ll use KWFinder

content keyword research

We find:

cat vegan diet – 590 monthly searches…
vegan cat food 2,322 “
vegetarian cat food 720 “
vegetarian cat 391 “

There are more keywords and on average they get about 500 – 1000 monthly searches. This is considered low but it’s not too low. There’s still sufficient interest so we can write an article about that topic.

But if the monthly search volume for each keyword was like 50 or less, that would be too low. It’s not worth writing an article for such a topic.

Here’s an example of a topic with high search volume, “cat allergy”:

content topics keywords
Search Volume

Notice these keywords have way more monthly searches:

cat allergy 9841 searches per month
cat allergy symptoms 12,109 “
cat allergy cure 880 “
cat allergy treatment 1,152 “

And there are more keywords related to this topic. So this is a topic that interests your prospects.

Here’s a video tutorial on how to use KWFinder:

(Note: KWFinder displays the monthly search volume – other keyword tools may display the daily search volume. 

Check their FAQ or help files to find out if it’s daily or monthly – if they give you daily search volume just multiply it by 30).

It’s also important that if you use other keyword research tools for this technique make sure they allow the country/territory to be set to global/worldwide or International, otherwise the numbers will be much lower…

For that reason I suggest you use KWFinder for this particular technique.)

You can write about every topic and subtopic within your niche, and cover almost everything you could talk about. 

Let’s discover several ways to generate new content ideas (topics) for your articles…

Give Them What They Want


To come up with new content ideas you just have to think about what your prospects and customers want and need to learn.

What issues, challenges, and problems do they need to solve? Help them with that. What information do they want or need? Provide them whatever they need to succeed.

Tools To Generate Content Ideas


There are some tools you can use to help you come up with new content ideas (topics). 

Remember to use the keyword research technique to figure out if a particular topic interests your audience or not.

  • Answer The Public - Type in a search term related to your niche, for example "cats" and it will give you a list of keywords people use when searching Google. It will also give you a list of questions people are searching for.

    When I used this tool for the "cat" niche it returned 200 questions... here's some of them:

are cats loyal
are cats nocturnal
are cats colour blind
are cats evil
are cats clean
are cats intelligent
how cats mate
how cats show love
how cats communicate
how cats drink water
how cats age
how cats ask for help
how cats mate
how cats show love
how cats communicate
how cats drink water
how cats age
how cats ask for help
where cats go at night
where cats play
where cats hide outside
where cats hide in house

From the small list above we have new content ideas about “cat mating”, “how cats communicate”, “how cat grow up and age”…

  • The following keyword research tools don't give you the search volume. They just give you a big list of keywords to help you generate ideas.


    Searching for "cats" in that tool, returned over 600 related keywords. Go through the list and you'll find several interesting topics for new articles.
Keyword Research

Just from the screenshot, I can see that we can write about the “Bengal cat breed”, “Siamese cats”, “how to adopt cats” and “allergy in cats”.

  • Find Kindle eBooks about your niche for new content ideas. From the left sidebar find your niche:
Kindle Categories

In our case we have to click the ‘Crafts, Hobbies & Home’, then ‘Animal Care & Pets’ and then ‘Cats’. We’ll see a list of all ebooks about cats. 

From the right menu, we can sort them by ‘Avg. Customer Review’ to see the best selling ebooks.

Look at the ebook titles, to find new topics for your new articles.

One particular best selling ebook teaches basic first-aid techniques, such as cleaning a wound, making a splint, and performing CPR–step-by-step for cats and dogs. 

And much more…

Kindle - Topic Ideas

So an article containing first-aid techniques complete with images, videos, and as much detail as you can be very helpful to your audience.

And you can click on the link to see the full ebook description. You can also click on the ecover and find the Table of Contents. Read through them because they can also help you generate content ideas.

  • Search article directories like Ezine Articles or Buzzle for topic ideas. Just input keywords related to your niche, for example, "cats"...

    Currently, there are over 16,000 articles about cats in that directory. Skim through the list and you'll find new topics that might be good for new articles.

    Of course, you should never copy word for word those articles. Just look at their titles for topic ideas.
  • Youtube - All you have to do is search keywords about your niche and view the results to get topic ideas.

    This technique doesn't work well for the cat niche because you have to scroll past a lot of "funny cat" videos... so let's use the diabetes niche for this example.

    These are some of the Youtube video titles:

    Top 10 Worst Foods For Diabetes
    Top 10 Fruits for Diabetes Patients
    16 Signs Your Blood Sugar Is High & 8 Diabetes Symptoms
    Diabetes: Foot care

    These could all be potential ideas for new articles... for example an article about diabetes and food, or an article specifically about diabetic exercises.

    Remember to keep the article you write about one specific topic only.

    In Youtube, you can also enter a keyword in the search box and hit the space bar, and Youtube suggests other interesting keywords that can help you generate ideas for new articles...
Youtube Suggest
  • Quora - Once again just use the search bar and enter keywords related to your niche, for example, "cats"... and look at the questions for content ideas.

    I found the following interesting questions:

    What is the downside of having cats as pets?
    What are the worst things about cats?
    How do I turn my cat vegan?

    So we might write an article about what's like to own a cat as a pet for people who are deciding whether to get a cat as a new pet...

    Or we can write an article about "cat behavior", specifically the bad things they can do... or an article about "cat vegan diet".

    Remember to use the keyword research technique above to make sure a particular topic actually interests your prospects.

    In Quora, you can also click the search box and it suggests related topics and questions e.g. Topic Wild Cats. Click on those topics and it shows you questions specifically about it.
quora content ideas
Quora - Topic Ideas
  • Buzz Sumo will give you a list of most shared content related to a keyword you choose. The free version gives about 10 results. I don't recommend the paid version.

    You can try several different keywords, in my example I tried "cats", "cat allergy", "cat health", etc. Each time I'm presented with new results - I skim through them to find new ideas.
buzz sumo content ideas
BuzzSumo - Topic Ideas
  • Forums - Find forums about your niche and look at the topics being discussed for new content ideas.

    If there's an option for it sort the threads by the most replied. In this way, you'll see the most popular topics.

    In one particular forum I found these threads with a lot of replies:

    How often do you clean the litter box?
    What's something cool that you made for your cat instead of buying it?
    Has anyone tried the Emery Cat scratching board?

    Maybe we can write articles about cat cleaning or grooming.

    Or we can write an article with DIY (do it yourself) projects, e.g. cat toys, cat beds, etc.

    Another good topic is "cat scratching". In this article, we can review scratching board products like the Emery Cat.

    Note: Review and suggest a product only if you've actually bought the product (or know someone you trust who did) and used it.

    You want your audience to trust you, so give honest reviews and opinions...

    Sometimes you can get ideas also by looking at the forum categories or subcategories...
content research forums
Forum - Topic Ideas

These might all be good topic ideas:

Cat health
Cat nutrition
Cat behavior
Grooming & Cat care
Pregnant Cats
Kitten Care

How To Find Subtopics of Broader Topics


If a particular topic like for example “Cat Health” is broad/large you might want to find subtopics. 

And we can write articles about those subtopics. Find subtopics can give us new ideas for new articles. 

There are various ways to find subtopics. Here are some good methods.

You can use a keyword research tool like KWFinder, just type in cat health, and in the results, we find subtopics like these and more:

cat diseases
cat allergies
cat vitamins
cat ailments
cat skin problems

Any of those could be a good subtopic for a new article…

You can also use web directories to find subcategories for a particular topic. The best one I know of is Dmoz Archive.

It contains a lot of subcategories, for the cat niche we find the following:

Directories - Topic Ideas

Maybe we can write articles about rescues and shelters, cat shows, cat behavior, etc. 

And there are more subcategories for those, if we click the Behavior subcategory we find even more…

dmoz subcategories
Subcatgory - Topic Ideas

Those are more ideas for new articles, for example, an article about cat aggression or cat mating might interest your prospects.

Best of the Web directory is also a good directory, we find the following subcategories of the Cat Health category:

subtopics in web directory

Maybe we can write an article about reproduction, vaccination or alternative medicine – whatever interests our audience. 

You should know that if you love your niche – or else use the keyword research technique mentioned previously…

You can also search the topic in Google and you may find websites about subtopics. 

If I search for the keywords “cat health” or “cat health subtopics”, I find websites with subtopics, for example:


That site has an A-Z list of health conditions for cats. For example, we can write an article about “cat eye health conditions”, and write about:

Eye Infections
Eyelid Conditions
Eyes – Retinal Diseases
Dry Eyes

And so on…

There’s another interesting website in the search results:


That website has a big list of cat health-related topics:

content research websites
List of Topics

Any of those could be a good subtopic for a new article.

So those where several methods to generate new content ideas. 

Remember the bottom line is to give your audience worthwhile information that they want or need! 

Not every article you write will interest everybody, but that’s okay. 

Maybe the article about “cat allergy” will only be of interest to a small segment of your audience. 

That’s not a problem though… If you have lots of articles everyone is going to find something interest to read.

The mind map below shows you an example of how you can create new articles by exploring all subtopics of any particular topic. One article can inspire a new one.

After we write an article about general ‘cat health problems, symptoms, remedies, etc.,’ we can then write an article specifically about ‘skin problems’.

And then we can write another one related to that, for example ‘cat food allergies’ or ‘fleas & ticks treatments, etc.’

MindMap - Subtopics

I’ve created a separate guide revealing a total of 40 methods to generate content ideas.

Now let’s discover some techniques you can use when writing your article to make it better.

Content Creation Process

You can perform research with Google, Youtube and other tools to learn more about a certain topic… so that you can create a more informative, well-detailed article!

Don’t copy someone’s else articles word for word. 

Just read their articles, videos or other content on a particular topic to gather ideas for your article… to create the most detailed and the best article on the Internet on a certain topic! 

That should be your goal.

Articles like those will be super helpful to your audience, and that’s how they’ll start to perceive you as an “expert” and a trusted advisor. 

Remember that’s exactly the way you want to be perceived with your audience…

Use Table Of Contents

Sometimes I use a table of contents as well at the top of the article because that will organize the content and make it easier to read.

Add video

To make your articles even better you can find relevant videos add include them in your articles as well. 

For example, to explain a particular idea, technique, etc., you can find a relevant video on Youtube and add it to your article.

Watch the videos before you add them to your article. 

Make sure the quality is really good and avoid adding videos that contain too many ads or promotional messages.

Ideally add videos from the most popular experts within your niche.

Videos will also help your article rank higher in search engines because if your visitors watch them they’ll spend more time on your page. 

And that’s a factor that Google considers important when ranking web pages. This is more thoroughly explained in my other guide about SEO!

In addition to videos, you can add anything else you think will add more value to your article.

For example quotes, images like screenshots, mind maps, infographics, etc.

Write About One Specific Topic

Keep each article about one specific topic only. If in your article you start writing about a fairly complex or large subtopic you can create a separate article for that. 

And then simply link to that article.

For example, if you write an article on “How to care for your cat” and you start writing about the foods you should feed your cat. 

That might be a fairly large topic. You can write a separate article about “feeding your cat” and link to that article.

And then you might mention Siamese Cats, and you can write an entire article on a topic like “Choosing a Siamese cat as your new pet”.

So you can link to that article too.

Link To Related Articles

Each time you write a new article check your other articles, and if they mention the topic of the article link to it. 

Your readers will be able to find your other articles in this way and learn more about a specific subtopic.

If you read my articles you’ll notice I do this frequently. 

In this article, I link to other articles when I mention a sales funnel I link to my article about sales funnels… if I mention SEO I link to my article about SEO, and so on.

SEO Content Writing

Before you start writing you have to know some specific search engine optimization techniques. 

Use them when writing your articles so that they’ll rank on the first page of Google (and other search engines) for several keywords. In that way, you’ll get free traffic from search engines…

The entire search engine optimization process is explained in my other guide.

I suggest you take a look at that guide so that you apply those techniques when writing your articles!

Content Distribution Strategy

You can use your content in various ways, here’s how:

  • You can tell your subscribers about your articles. There are many ways to do this.

    For example, if you write an email to share some tips about a particular topic, e.g. cat allergy and you have an article on that same topic... you can tell them to read the full blow article on your blog.

    This is the most important way you can use your content.

    Your email list is how you can communicate with your audience. And you should share with them all your best articles.
  • If you follow the SEO techniques in my other guide your content will start to rank in search engines... after you have about 50 articles.
  • You can add images in your article and a pin it plugin to allow your website visitors to Pin those images to Pinterest.

    The one I use is called "Pinterest Pin It Button On Image Hover And After Post & Page Content".

    How to add images and the correct image sizes to use are explained in my other guide about search engine optimization.

    Because images will also help your article increase its rankings in search engines.
  • Facebook, Twitter or Linkedin... you can share your article page on those sites too to give your followers really good and helpful content!​
  • You can add social sharing tools, with a plug like Social Warfare. In this way you'll give your readers the ability to share the article on social sites like Facebook, Twitter, etc.
  • Retarget With Ads - This is an advanced strategy. If you use Facebook ads you can place the Facebook pixel on all pages of your website.

    And then you can place an ad in front of all your website visitors.

    The objective of the ad is to get them on your email list using a sales funnel.

    These visitors already know you because they've read your articles, so they'll be easier to convert.

    This type of ad is called a retargeting ad. Unless you're already familiar with Facebook Ads I don't recommend you try this.
  • You can also use a content upgrade in your article, as a means to build your list. I don't recommend this method because the time spent doing this can be used to write more articles, which is far more important...

    Here's an example of a content upgrade:
Content Upgrade

You put a message like that ideally at the beginning of the article and offer your readers a lead magnet, as free bonus content. 

When they click the links in the message a “popup” opens (known as a 2 step optin), and they enter their name & email to get the lead magnet.

The lead magnet can be any type of Info product, e.g. a checklist, template or video. Either way, it has to be on a similar topic like that of the article.

The best kinds of lead magnets were explained in my other article about sales funnel. The lead magnet can also be the article itself in .pdf format.


I hope this guide showed you exactly how to use content in your business.

In your business, your main objective is to help your audience as much as possible. 

Become their go-to “expert” because when you’re perceived as their trusted advisor you’ll be able to sell products or services much easier! 

You’ll need to create content consistently to be perceived as an “expert”…

Therefore creating content is one of the important and ongoing tasks you need to perform to build and grow aInfo business.

Do you have any questions or comments about creating content for your business? Leave them in the comments below.

About The Author

More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO “secrets”.

He also won a Flip Camera in an affiliate contest.

Now he reveals all the insights he’s discovered throughout the years about Internet marketing, in his free guides and products!

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