In this content creation course you’ll discover the right way to create and use content in your business!
You’ll discover how to generate new content ideas quickly and an entire process to write articles that your prospects will love! You’ll know how to distribute (market) your articles after you publish them on your website… and how to rank them in search engines to get a lot of free traffic.
The biggest reason for creating content is to be perceived as an “expert”. Once your audience likes and trust you as an “expert” it will be much easier to sell the products or services your recommend (your own or affiliate products).
Content can be distributed in various formats, for example articles, videos, podcasts, ebooks, webinars, teleseminars, etc.
But the easiest type of content that you can produce on a regular basis is either articles or videos. Choose whichever you prefer, what works best for you.
If you prefer to make videos you can put them on Youtube, and put the transcript on your site/blog. As a bonus you’ll be creating and growing a Youtube Channel as well.
I’ve tried making videos but it’s just not my style – but I can write articles with ease, especially since I’ve been writing for a long time.
If you plan to make videos instead of articles you can still benefit from the content creation course.
Below I’ve put a table of contents to summarize the contents in this course…
In order to build a successful Information business you have to become a content producer. You have to give your audience a lot of free content.
There are several reasons why you want to do this…
When you produce a lot of content and share it for free with your audience they’ll start to like and trust you, if they find it really helpful.
People buy from people they know, like and trust! When you earn their trust it will be much easier to sell the products you recommend (your own products or affiliate products).
So your main goal is to become a trusted advisor for your audience. And the best way to do that is to produce and give them free content that they find really helpful!
People love to follow “experts” and they will buy the products they recommend because they trust them.
So you want to be perceived as an “expert” so you can sell the products you recommend much easier. And once again the best way to do that is to produce a lot of content that they’ll really find helpful.
They’ll begin to realize you know what you’re talking about. You’re an “expert” in your particular niche!
People feel the need to reciprocate. If you produce a lot of content that they’ll really find useful, and share it with them for free… then they’ll feel the need to reciprocate, to give you something back. And that means they’re more likely to buy the products you sell.
You can use some very specific search engine optimization techniques to rank your articles in search engines… and over time you can get a ton of free traffic from Google and other search engines!
I’ve made another guide specifically about optimizing your articles for search engines.
Now that you know why you should produce content on a regular basis, let’s discover how to actually do this…
Content is king on the Internet! You need to create content consistently.
The content can be articles or videos. If you’re going to write articles they have to be long-form. What this means basically is that they need to have at least 1,800 words, and explain a particular topic in great detail!
That’s the minimum number of words, the ideal article length is between 2,000 to 2,500 (or more).
I have a separate guide on how to optimize your articles so they rank in Google.
Apart from that articles with about 2,500 words will go deep on a particular topic. Your prospects are looking for that kind of helpful information and advice. They don’t want 500 word articles that don’t provide any meaningful and lasting benefits.
(Note: You can use the Word Count chrome plugin to easily count words on any page)
If you’re going to make videos instead of articles there are no specific rules about the length of each video. But 10 mins is a good length for a video. Just make sure you try to help your audience as much as you can in each and every video you make.
And if you’ve built Information products to sell to your audience you don’t want to share the exact same information and content in your articles or videos. Otherwise they won’t have any reason to buy those products. There are more topics you can write about, and further below I show you several techniques to generate new topic ideas for your articles.
Create Content Every Day
Ideally you want to create a blog post every day. But it can take you 3-4 days to create a single post with about 2,500 words in the beginning. If you persists and keep generating content you’ll eventually become so good at it that you can post almost every day!
Over time you’ll have a site filled with great content that your prospects will find really helpful. Challenge yourself to write new content almost every day.
Remember this content cannot be copied from other articles, ebooks, or information sources. You can use external sources to generate new content ideas but not copy word for word, because that’s plagiarism, an act of fraud.
In order to generate content on a consistent basis you have to like the topic of your niche. You won’t be able to write articles or make videos in a niche you don’t like. You’ll get bored quite easily.
I can’t imagine myself building an Info business in the golf niche. I’ve never played golf and where I live it’s not a popular sport… I’m not interested in golf so it will be really hard for me to write articles about golf!
Further below I will show you several methods to help you generate new content ideas… and I will also show you how to find out if a particular topic interests your prospects.
However you need to know everything you can about your niche and stay up to date. Because that will help you figure out what content your prospects want or need.
Therefore study your niche to figure out what interests your audience. Learn what problems, issues, solutions and challenges they want to face.
You can do that by visiting forums in your niche to discover what your prospects are talking about. Go to Quora and see what questions they’re asking. Find your competitors and read their blogs, see what topics they’re writing about…
Now here’s how you can build a website to host all your new content.
You’ll need a website to put all your content onto it. The ideal solution is to use a content manage software like WordPress.org and a page building plugin that works with it, for example Elementor (the one I use) or Thrive Architect. Those are two of the best page building plugins you can use.
WordPress is free.
Note that with those same tools you can also build a sales funnel, which is another critical component of an Info business.
This video shows you how to install WordPress:
To install elementor’s free version of their plugin you can follow this guide on their website:
If the free version doesn’t contain all the necessarily features consider upgrading to the pro version, and this guide shows you how to install the pro version:
Installing Elementor Pro – I personally have to pro version because it has lots of handy features… but you can start with the free version it might be sufficient for your needs.
This video shows you how to install Thrive Architect:
Both page building plugins have several themes you can use to build your website. Or you can create a custom theme yourself. I suggest you keep the design simple and minimal, because those tend to convert the best.
Organize your articles into categories so everything will be easily accessible to your website visitors. I wrote an entire guide about optimizing your website, so you can take a look at that too.
Below are several techniques to come up with new content ideas (topics).
What’s important is that the topic of your article interests your audience. You don’t want to write an article that barely interests anybody…
You also want to find topics that are fairly broad/large so you can write long articles with about 2,500 words – these tend to rank better in search engines and get more shares than 300-500 word articles. And your audience loves them more because they give more value.
If you’re passionate about your niche or you have experience working in it you’ll probably know right away if a particular topic will interest your audience, or if it’s broad and large.
However you can use a keyword research tool to figure out if a particular topic interests your audience.
Let’s use the topic, “cat vegan diet” for this example. We want to find as many keywords as we can about that topic. And then take a look at their search volume.
In this example we’ll use KWFinder…
cat vegan diet – 590 monthly searches…
vegan cat food 2,322
vegetarian cat food 720
vegetarian cat 391
There are more keywords and on average they get about 500 – 1000 monthly searches. This is considered low but it’s not too low. There’s still sufficient interest so we can write an article about that topic.
But if the monthly search volume was about 100 – 300 for all those keywords that would be too low. It’s not worth writing an article for such a topic.
Here’s an example of a topic with high volume, “cat allergy”:
Notice these keywords can way more monthly searches:
cat allergy 9841 searches per month
cat allergy symptoms 12,109
cat allergy cure 880
cat allergy treatment 1,152
And there are more keywords related to this topic… This is definitely a topic that interests your prospects.
Here’s a video tutorial on how to use KWFinder:
(Note: KWFinder displays the monthly search volume – other keyword tools may display the daily search volume. Check their FAQ or help files to find out if it’s daily or monthly – if they give you daily search volume just multiply it by 30.
It’s also important that if you use other keyword research tools for this technique make sure they allow the country/territory to be set to global/worldwide or International, otherwise the numbers will be much lower…
For that reason I suggest you use KWFinder for this particular technique.)
You can write about every topic and subtopic within your niche, and basically cover almost everything you could talk about. Let’s discover several ways to generate new content ideas (topics) for your articles…
Give Them What They Want
To come up with new content ideas you just have to think about what your prospects and customers want and need to learn.
What issues, challenges and problems do they need to solve? Help them with that. What information do they want or need? Provide them whatever they need in order to succeed.
Tools To Generate Content Ideas
There are some tools you can use to help you come up with new content ideas (topics). Remember to use the keyword research technique to figure out if a particular topic actually interests your audience or not.
are cats loyal
are cats nocturnal
are cats colour blind
are cats evil
are cats clean
are cats intelligent
how cats mate
how cats show love
how cats communicate
how cats drink water
how cats age
how cats ask for help
where cats go at night
where cats play
where cats hide outside
where cats hide in house
From the small list above we have new content ideas about “cat mating”, “how cats communicate”, “how cat grow up and age”…
Just from the screenshot I can see that we can write about the “bengal cat breed”, “siamese cats”, “how to adopt cats” and “allergy in cats”.
In our case we have to click the ‘Crafts, Hobbies & Home’, then ‘Animal Care & Pets’ and then ‘Cats’. We’ll see a list of all ebooks about cats. From the right menu we can sort them by ‘Avg. Customer Review’ to see the best selling ebooks.
Look at the ebook titles, to find new topics for your new articles.
One particular best selling ebook teaches basic first-aid techniques, such as cleaning a wound, making a splint, and performing CPR–step-by-step for cats and dogs. And much more…
So an article containing first-aid techniques complete with images, videos and as much detail as you can will be most helpful to your audience.
And you can click on the link to see the full ebook description. You can also click on the ecover and find the Table of Contents. Read through them because they can also help you generate content ideas.
These might all be good topic ideas:
Grooming & Cat care
How To Find Subtopics of Broader Topics
If a particular topic like for example “Cat Health” is broad/large you might want to find subtopics. And we can write articles about those subtopics. Find subtopics can give us new ideas for new articles.
There are various ways to find subtopics… here’s some good methods.
You can use a keyword research tool like KWFinder, just type in cat health, and in the results we find subtopics like these and more:
cat skin problems
Any of those could be a good subtopic for a new article…
You can also use web directories to find subcategories for a particular topic. The best one I know if is Dmoz Archive. It contains a lot of subcategories, for the cat niche we find the following:
Maybe we can write articles about rescues and shelters, cat shows, cat behavior, etc. And there’s more subcategories for those, if we click the Behavior subcategory we find even more…
Those are more ideas for new articles, for example an article about cat aggression or cat mating might interest your prospects.
Best of the Web directory is also a good directory, we find the following subcategories of the Cat Health category:
Maybe we can write an article about reproduction, vaccination or alternative medicine – whatever interests our audience. You should know that if you love your niche – or else use the keyword research technique mentioned previously…
You can also search the topic in Google and you may find websites about subtopics. If I search for the keywords “cat health” or “cat health subtopics”, I find websites with subtopics, for example:
That site has an A-Z list of health conditions for cats. For example we can write an article about “cat eye health conditions”, and write about:
Eyes – Retinal Diseases
And so on…
There’s another interesting website in the search results:
That website has a big list of cat health related topics:
Any of those could be a good subtopic for a new article…
So those where several methods to generate new content ideas. Remember the bottom line is to give your audience worthwhile information that they want or need!
Not every article you write will interest everybody, but that’s okay. Maybe the article about “cat allergy” will only be of interest to a small segment of your audience. That’s not a problem though… If you have lots of articles everyone is going to find something interest to read.
The mind map below shows you an example of how you can create new articles by exploring all subtopics of any particular topic. One article can inspire a new one.
After we write an article about general ‘cat health problems, symptoms, remedies etc.,’ we can then write an article specifically about ‘skin problems’.
And then we can write another one related to that, for example ‘cat food allergies’ or ‘fleas & ticks treatments, etc.’
I’ve created a separate guide revealing a total of 40 methods to generate content ideas.
Now let’s discover some techniques you can use when writing your article to make it better.
You can perform research with Google, Youtube and other tools to learn more about a certain topic… so that you can create a more informative, well-detailed article!
Don’t copy someone’s else articles word for word. Just read their articles, videos or other content on a particular topic to gather ideas for your own article… in order to create the most detailed and the best article on the Internet on a certain topic! That should be your goal.
Articles like those will be super helpful to your audience, and that’s how they’ll start to perceive you as an “expert” and a trusted advisor. Remember that’s exactly the way you want to be perceived with your audience…
Use Table Of Contents
Sometimes I use a table of contents as well at the top of the article, because that will organize the content and make it easier to read.
To make your articles even better you can find relevant videos add include them in your articles as well. For example in order to explain a particular idea, technique, etc., you can find a relevant video on Youtube and add it in your article.
Watch the videos before you add them to your article. Make sure the quality is really good and avoid adding videos that contain too many ads or promotional messages.
Ideally add videos from the most popular experts within your niche…
Videos will also help your article rank higher in search engines because if your visitors watch them they’ll spend more time on your page. And that’s a factor that Google considers important when ranking web pages. This is more thoroughly explained in my other other guide about SEO!
In addition to videos you can add anything else you think will add more value to your article. For example quotes, images like screenshots, mind maps, infographics, etc.
Write About One Specific Topic
Keep each article about one specific topic only. If in your article you start writing about a fairly complex or large subtopic you can create a separate article for that. And then simple link to that article.
For example if you write an article on “How to care for your cat” and you start writing about the foods you should feed your cat. That might be a fairly large topic. You can write a separate article about “feeding your cat” and link to that article…
And then you might mention Siamese Cats, and you can write an entire article on a topic like “Choosing a Siamese cat as your new pet”. So you can link to that article too.
Link To Related Articles
Each time you write a new article check your other articles, and if they mention the topic of the new article link to it. Your readers will be able to find your other articles in this way and learn more about a specific subtopic…
If you read my articles you’ll notice I do this frequently… In this article I link to other articles, when I mention a sales funnel I link to my article about sales funnels… if I mention SEO I link to my article about SEO, and so on…
SEO Content Writing
Before you start writing you have to know some specific search engine optimization techniques. Use them when writing your articles so that they’ll rank on the first page of Google (and other search engines) for several keywords. In that way you’ll get free traffic from search engines…
They won’t rank in search engines overnight. You may need to create 50 long form (about 2,500 words) quality articles before they start to rank really well. Google loves content, and when you have at least that many unique articles filled with helpful content you’re going to rank in Google much faster!
The entire search engine optimization process is explained in my other guide.
I suggest you take a look at that guide, so that you apply those techniques when writing your articles!
You can use your content in various ways, here’s how:
You put a message like that ideally in the beginning of the article and offer your readers a lead magnet, as a free bonus content. When they click the links in the message a “popup” opens (known as a 2 step optin), and they enter their name & email to get the lead magnet.
The lead magnet can be any type of Info product, e.g. a checklist, template or video. Either way it has to be on a similar topic like that of the article.
The best kinds of lead magnets were explained in my other article about sales funnel. The lead magnet can also be the article itself in .pdf format.
I hope this guide showed you exactly how to use content in your business.
In your business your main objective is to help your audience as much as possible. Become their go to “expert” because when you’re perceived as their trusted advisor you’ll be able to sell products or services much easier! You’ll need to create content on a consistent basis in order to be perceived as an “expert”…
Therefore creating content is one of the important and ongoing tasks you need to perform to build and grow an Info business.
More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO "secrets". He also won a Flip Camera in an affiliate contest.
Now he reveals all the insights he's discovered throughout the years about Internet marketing, in his free guides and products!