The following tools and methods can all be used to generate content ideas.
They basically consists of finding existing content related to your niche to find topic ideas for your content.
Let’s say for example your business is in the wedding niche. And you see this article title: “A to Z Guide to Wedding Planning!”.
Wedding planning is a topic idea, you can create content about that topic.
So it can be that simple.
With the methods and tools on this page you’ll be able to uncover a LOT of content related your niche – so you’ll see a lot of different topic ideas. Then your goal is to create high quality content around those same topics.
There are 3 main ways to produce content, you can either write articles, make audio podcasts or create videos. Choose your favorite.
If you want to know how often you should create content, how to optimize it so it ranks in Google and other tactics refer to my content creation guide.
The table of contents lists the various methods and tools you can use…
Table of Contents
Let’s start with the first method…
Just use the search box in the following directories to find Infographics related to your niche. Ideally use several broad (general not too specific) keywords. If the directory has a category list you can use that too.
Then just go through the search results and look at the Infographic headlines for ideas.
For example if I search for the keyword wedding these are some of the Infographics.
So perhaps we can write a guide or make a video about “wedding dresses” or “wedding speeches”. Of course if this was your niche these topics will make more sense to you.
Once again we’re going to look at existing content for ideas. Find podcasts related to your niche and look at the episode titles.
Podcast Search Engine:
Here’s an example:
Download and install Spotify. Enter a keyword related to your niche (broad/general not specific) in the search box, for example wedding. In the results click on See All next to Podcast Episodes:
You can also find podcasts by clicking Browse and then Podcasts. Then pick a category related to your niche.
Here’s a list of podcast episodes from a wedding podcast:
So perhaps we can create content about “wedding favor ideas” or “ceremony ideas”.
Find glossaries or terms related to your niche with a simple google search e.g. wedding glossary or wedding terms.
There’s always at least one website that includes a big list.
Scan the list for some terms that spark some ideas. I found a page with a ton of terms related to wedding, here’s a few of them.
Note: I found actual articles about each term (from an article directories) just to show you how simple terms can be used to create content.
Best Man – A Super-Simple Guide to Being the Best Man at a Wedding
Bomboniere – How to Choose Your Wedding Bombonieres
Bow Tie – Bow Ties: A New Fashion Mainstay for Men
Bouquet – 46 Color and Design Choices for Wedding Flowers and Bouquets
Bouquet Toss – Six Alternative Bridal Bouquet Toss Ideas
Bridesmaids – Planning Your Wedding 101: Choosing the Right Dress for Bridesmaids
You can make a search on Wikipedia and then look at the table of contents for ideas. Look also in the right sidebar, there’s often a box with related terms too.
Here’s an example of that sidebar box:
Clicking any of those related terms, for example the first one Bonding, opens a new Wiki article. And we can once again look at the table of contents and the sidebar box for ideas inside that article.
You can also use the category search.
If we search for wedding, we’ll find the wedding category page that contains dozens of subcategories – each one can be explored further… and each one can be the basis for new content.
Here’s an example:
So maybe we can create content about “honeymoons” or “green wedding” e.g. “Green Wedding – How to Plan an Eco Friendly Wedding”.
This is one of many social media sites, but there’s a specific way to find ideas with this one. Reddit is like a giant forum.
First we’ll search using a general keyword like wedding. We’ll see a list of subreddits (these are like subcategories).
Click on one of the subreddits, e.g. the first one r/wedding to find discussions. Now use the search box again, this will search that subreddit.
Search for the following keywords, or others like them to find out what information these users want.
“How do you”
“How can I”
“I can’t stand”
“I’m struggling with”
“Can someone help”
If we use the first search term “how do you” we’ll see these questions:
So maybe we can create content about “wedding dresses”, perhaps “Wedding Dress Rental: How to Get Your Dream Dress Without Spending a Fortune”.
Looking at those discussions can give you ideas. You can sort the results by ‘comments’ to see the most active threads. And of course you can click any one to read the full question.
You can repeat this process for all subreddits.
You can search Twitter for keywords related to your niche and you’ll see a list of discussions, questions and so forth.
Ideally use the Advanced Search, and input the same set of keywords (or others like them) you used for Reddit, for example “How do you” or “How can I”…
Input one of those phrases in the ‘All of these words’ section, and a keyword related to your niche (with the hashtag symbol) e.g. #wedding in the ‘These hashtags’ section.
Feel free to try putting the ‘I’m struggling with’ under other sections, perhaps ‘The exact phrase’.
After you hit Search click the ‘Latest’ to see the latest posts. Then just look at the results, and the comments of those tweets.
For example we find these interesting tweets:
So maybe we can create content about “wedding suit ideas” or “bridal party gift ideas”.
You can also do a simple search for company names, products or competitors to see what they’re tweeting. That too can help you come up with ideas.
For example TheKnot.com is a popular wedding site, so we can search twitter for #theknot to find their twitter page and all tweets that mention them.
These are easy to use. Just search for keywords related to your niche (broad/general keywords return more results) or use the categories to find content.
Just by looking at the article titles you can get new ideas.
Here’s a list of good article directories:
Here are some article titles related to the keyword “wedding” taken from one of those directories…
5 Romantic Vacation Destinations on a Shoestring Budget
Shopping Together for an Engagement Ring
Five Makeup Tips That Will Make Your Eyes Pop
So of course we can create content on these topics too, perhaps something about “vacation destinations”, or “make up tips”.
You can perform a search on Amazon. From the drop down select Books or Kindle store to search for book and ebooks. Look at the titles for inspiration.
Furthermore you can click any book or ebook and then click the cover. For some books you’ll be able to see the Table of Contents.
The TOC can help you generate ideas…
Here’s an example of an ebook with 27 chapters. You’re sure to get some ideas just by looking at all those topics.
Of course you can also look at the author’s bio. They might have a link to their website. On the website they’ll probably contain more content that can give you ideas.
Remember we’re just looking for topic ideas, we’re not going to steal content word for word, obviously.
If you have any videos, articles, etc., with lists like for example “12 Ways To…” sometimes you can create new content from just one of the items on that list.
That’s exactly what I’m doing with this article.
In my content creation course I have a section about generating content ideas. But it’s short, so I took that section and expanded it, creating a more detailed guide about that particular topic.
Therefore look at all your content (articles, ebooks, videos & whatever else you’ve got) to find any chapters/sections/topics that you can expand.
You can (and should) create content to cover all sorts of topics related to your niche. They don’t have to be of interest to everybody… some people will like them, others won’t, that’s fine.
For example my “Elementor Review Guide” will be useful for maybe a small percentage of my visitors who don’t have a website. That guide may not get as much traffic as the others, but it will still rank in Google and send me some traffic… and it adds to the total volume of content I have.
The more good quality content you have the more authoritative you’ll appear.
After you create any sort of content (or look at your existing content) ask yourself what’s the next thing my readers want or need to learn?
For example you made a video about social media marketing… Now you can make one about Facebook Live… Then one about Facebook Ads… Then one about Split Testing Facebook Ads… Then review a split testing software… and so on… until you cover all possible topics.
And remember the topic of your content doesn’t have to be of interest to everybody.
You can find forums with a simple Google search like keyword forums e.g. wedding forums
Then look at the topics in the various forum categories to see what people are discussing. That can spark new content ideas especially if they’re asking questions that you can answer with a detailed guide, audio or video…
Blogs contain a lot of content that can spark ideas. Take a look also at the comments. Sometimes people leave questions that can spark new content ideas.
There are several ways to find blogs.
You can perform a simple Google search for keyword blogs e.g. wedding blogs. For example one of the results is actually “The 100 Best Wedding Blogs for 2020”.
You can use this search parameter in Google: keyword inurl:blog e.g. wedding inurl:blog That will return web pages that are about wedding and contain the word ‘blog’ in their url making them more likely to be blogs.
Another search parameter is keyword blogroll. This will return webpages that have a blogroll about wedding. A blogroll is just a list of blogs about a particular topic, in our example weddings. Blogrolls used to be more popular.
You can also use this blog search engine.
Feedly is a very useful tool that allows you to search for and subscribe to blogs. You’ll then see all the latest posts from your subscriptions in your Feedly account. Very handy.
You can search blogs in blog directories:
Youtube is a search engine just like Google. So you can search for keywords related to your niche e.g. wedding. Then look at what content already exist to be inspired and get ideas.
Remember to search for different keywords to see several results.
You can click videos in the search results and look at the right sidebar for more video suggestions. You can also go to the channel of any video to see the complete list of videos they have.
You can create a separate Google account and then subscribe to a ton of Youtube channels related your niche. And subscribe to your competitor’s channel as well. Then you’ll be able to see a lot of new content that can give you ideas.
On Youtube you can also take a look at video comments – they can spark new content ideas especially if users are asking questions or need help with something.
You can search Facebook for pages related to your keyword and then follow all of them To do that i the search box type in a keyword e.g. wedding and then click the Pages tab to see pages in the search results.
If you know any competitors search for them directly as well.
Then you just look at your newsfeed and see all the content they’re sharing. In your newsfeed you won’t see all content from all pages you follow. So you may want to visit the pages directly to see all their current and past content.
And just like Youtube you can also read the comments users leave for content ideas.
You can create a separate Facebook account and use it just for this purpose.
After you perform a search you can also click the Groups tab to see all groups. You can join a bunch and then you can see what they’re asking and discussing. That too can give you ideas especially if they need help solving problems or issues. You can create content to help them.
On Pinterest once again all you have to do is search for keyword/s related to your niche. If we type wedding we’ll see several pictures with headlines.
So maybe we can create content on those topics too, “bridal shower ideas” and “guest book ideas”.
We want to create the best possible content around these topic ideas that we’re finding. Nothing is perfect, you can always create something better or different that the existing content.
You can create a new Gmail account and then subscribe to all the newsletters and ecourses related your niche. Join all lists and you’ll start to get tons of emails.
All those email subject lines can be a source of new content ideas.
A quick search on Google for your keyword e.g. wedding will return websites and blogs and a lot of them have ways to join their list.
You can also go directly to your competitor’s websites (if you know them) and optin.
You can do a quick Google search for keyword directory e.g. wedding directory and you may find directories. These will include a list of categories and/or subcategories.
Perhaps you lack content about a specific category or subcategory. So you may want to create content about that.
Search for general keywords (not specific e.g. wedding directories) and you’re more likely to find directories.
Here’s an example:
So maybe we can create content about “wedding cakes” e.g. “Budget Saving Wedding Cake Ideas”.
You can also look at the various subcategories in Ebay or Amazon since they are large directories.
You can search Google for the keywords “free article plr” with or without the quotes and you’ll find several websites that give away free articles with PLR rights.
PLR rights means you can edit and use the articles however you want.
Visit these websites and search for a keyword related to your niche to find out if they have articles about your topic. Keep in mind a lot of these PLR sites tend to have articles mostly about Internet Marketing.
Then look at the article titles and content for ideas.
You can also look at this list of plr websites but most of these don’t give away free plr articles.
You can survey your email subscribers and ask them simple questions to figure out what they want to learn. If you have a following on social media sites you can post your survey there too. You can offer them a free gift as an incentive.
As an example here’s my survey.
The second question is used to give me content ideas:
Is there anything in particular you’d like to learn more about? E.g. “creating products”.
Keep the survey as short as possible, not more than 3 questions so it looks quick and easy to complete. Ask them what they need to learn more about, what solutions or advice they require, etc.
You can use Google Forms to create surveys, it’s free.
You can also review any comments they leave on your social media pages, blogs and emails they send you. They can reveal what they want to learn more about and inspire you to generate content.
Look at your existing categories or tags if you have them. Then see where you lack content. For example let’s say you have a “wedding planning” category with just 1 or very few posts.
You can use the various methods and tools in this guide to search for content ideas specifically about that topic.
Or perhaps you lack content about a particular topic because you’re not very knowledgeable about it. What you can do is research that topic to learn more about it, and then create content to teach everything you’ve learned to your audience.
I’m not suggesting you copy someone’s else work word for word, but you can share the things you’ve learned in your own words. And you can link to or talk about some of the authors or teachers you’ve learned from in your content to give them credit.
DigitalMarketer.com have a very useful Infographic called “The Ultimate List of Blog Post Ideas”.
It’s a list of blog post formats, for example the ‘Checklist Post or the ‘Stats Post’. In the latter you curate and pull together stats from multiple locations to create a good statistics post.
There are a total of 65 formats, because I’ve counted them.
And of course you don’t have to write articles, you can make audio or video too.
If you carry your phone with you then you can use an app like Google Keep. If you get any sort of ideas during the day write them down immediately.
Whenever you consume any content related to your niche from articles, videos, ebooks and so forth keep an eye out for ideas. And jot them down immediately.
For example you might be watching a video and suddenly realize that you can create a guide or make a video about something they mention.
If you spend some time using keyword research tools you can discover what your prospects are searching for. Just input a phrase related to your niche for example wedding and explore the results.
Here are some good keyword research tools:
All these tools work pretty much the same. To find a lot of keywords start by entering a general keyword related to your niche e.g. wedding.
Then you can perform a new search for each of the interesting keywords you find. For example a search for ‘wedding planner’ returns even more keywords:
wedding ideas on a budget
wedding planning companies
And any keyword can inspire you to write content about that particular topic.
Google Trends is a similar tool. After you input a keyword it will show you “related topics” and “related queries”.
Don’t perform just a single search for one keyword e.g. “wedding”. Each time you search for a different keyword e.g. “wedding ideas” or “bridal shower” you’ll find new keywords.
The more keywords you see the more likely you’ll find something that sparks a content idea.
The following tools contain a feature that allows you to see actual questions people are asking.
For example KWFinder’s tool returns questions like these after searching for “wedding”:
How far before wedding should invitations be sent?
How many wedding invitations to order?
How much wedding cake cost?
How much wedding photographer?
So perhaps we can create content about ‘wedding photography’, or ‘wedding costs’.
Keyword research tools are very useful, because you can use the new keywords you find to perform more searches in the various content sites (Infographic directories, article directories, Reddit, Twitter, Youtube, etc) to find potentially new idea.
These tools were designed specifically to generate content ideas. Some are much better than others.
You can perform a normal search on UberSuggest and then click on ‘Content Ideas’ from the sidebar. You’ll see a list of actual articles.
Neil Patel explains how to use that tool in his video:
BuzzSumo is another good one and works much the same way.
These are some other good tools that show actual content headlines related to the keyword you search for:
The following generate random headlines, so they’re the least effective:
I left the most strange methods (but effective nonetheless) for last. Paraliminals are guided meditations that can benefit you in various ways.
You just relax and listen to the 20 minute audio, typically once every day or every week… or right before an activity.
I have five paraliminals from LearningStrategies.com, and a good one to generate content ideas is the Creativity Supercharger.
I love experimenting with every available tool.
Brief definition of paraliminals:
Paraliminals activate your “whole mind” with a precise blend of music and words. Each session is carefully scripted by Paul Sheele, trained in neuro-linguistic programming, whole mind learning, and preconscious processing.
Special “Holosync” audio tones, are embedded in the recordings so that you automatically enter the ideal brain state for relaxation and learning.
This is the method I used most often. You’d have to understand how your subconscious mind works for this to work. And I recommend Joseph Murphy’s books to learn about that.
You just relax and ask your subconscious mind for ideas. This is especially effective at night just before going to sleep. The key is to believe or have a real conviction that you’ll get something. Be aware of any thoughts or ideas that will come to you after you do this.
Of course the more you know about how the subconscious mind works, and through practice this will work better for you.
The idea for this guide came to me after asking for a content idea with something like “Give me a content idea Higher Self, something of value that will help others”.
I totally believe in this method.
With almost all of these methods and tools we’re basically finding existing content related to your niche.
When searching start with a general keyword like wedding. But then you can make a new search using other keywords. The more content you find the more likely you’ll get an idea.
As you’ve probably realised we’re trying to find topic ideas. Then we just create content about that same topic. Ideally something different or better than what already exists.
If you find a video titled: “3 Ways To Find Cheap Wedding Dresses” – perhaps you list 10 Ways To Find Cheap Wedding Dresses. Or maybe add more detail, links or other helpful material to make it much better.
Now you can go to part two for more content idea generators.
More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO "secrets". He also won a Flip Camera in an affiliate contest.
Now he reveals all the insights he's discovered throughout the years about Internet marketing, in his free guides and products!