Copy doodles are handwritten notes and doodles typically used on websites where you’re asking prospects to take a particular action such as to buy or to subscribe. Therefore most commonly used on salesletters and optin pages.
However they can be used pretty much everywhere, for example banners, popups, blogs and other websites, emails, guarantees, order forms, power points, sales letters, ads, chat boxes, ecovers, Facebook ads, etc… They’re also widely used in direct mail.
Here are a few examples:
They’re used like annotations, to highlight and draw attention to particular areas of your copy, page or wherever you happen to use them. They also add a personal touch. They give your copy “life” and make it more fun to read.
They are like icing sugar on a cake, they can make any sales letter, website (or wherever you use them) more appealing. They are most commonly used on sales pages to make them more lively, interesting and attractive.
On your sales letters copy doodles can keep your audience engaged with your copy until the very end when you ask them to buy your product. They draw in eyeballs which is exactly what you want especially on sales pages.
So basically they’re handwritten notes scribbled on a page or where you happen to use them.
They’re proven to increase conversion rates. Here’s what people who used them are saying about copy doodles: (I gathered these from various ebooks, blogs and so on.)
Of course if you want to be 100% certain whether copy doodles work well for your business you can set up a split test. But there’s absolutely no reason why they shouldn’t.
Copy doodles can be be shapes like light bulbs, arrows, etc., text, numbers, or symbols.
Here are examples of copy doodle shapes:
Here are examples of copy doodle numbers, these are most commonly used in lists, instead of using plain numbers or bullet points.
Here are examples of copy doodle text:
Any handwriting font is also considered a copy doodle, because that text looks like a handwritten note. You can use a handwriting font for testimonials or the money back guarantee.
Here’s an example:
“I’m so confident that you will be happy with your purchase that you get my 100% Money back Guarantee. If you don’t like the sound of me, what I have to say, what I write about, or you plain think it stinks – I will send you your money back in full and without delay. All I ask is that you spend 60 days trying out my XYZ product.”
You can be as much creative as you want. You can use different colors and sizes and combine shapes, text, icons and images together. Use your imagination.
This is a skill and just like anything else it requires a bit of practice to master it.
The best way to learn how to use them is to see a lot of examples and then just use a bit your creativity. Keep in mind copy doodles can be simple text with some arrow or icon, you don’t have to create anything fancy.
Each time you come across a sales letter that uses copy doodles study it. Look carefully what doodle they use and where they put it. If you do that and you practice using doodles in your own copy, over time you’ll start to understand on a deeper level how to actually use them.
At first maybe you just add a few simple doodles in ideal locations, perhaps an arrow with some text. But as you gain more competence using them you can try something more than just an arrow.
You can create doodles just like the ones you see other people using. Model other people’s doodles. You can search google for “copy doodles” to find lots of doodle examples.
Shapes are usually, but not always combined with text to give the doodle some meaning. In this example you see text, the dollar icon and a stick figure image:
Russell Brunson placed a hand drawn toilet flushing dollars in his sales letter, next to the copy that said “Miss just ONE of these steps and prepare to flush your advertising dollars down the toilet!)”.
That’s a creative doodle, but of course before you use such a crazy doodle think about how might your particular audience respond… I’m sure Internet marketers will be amused by something like that, I think we love to be entertained.
Copy doodles aren’t an indispensable tool for your business. You can absolutely do fine without them.
However you may want to try them and the easiest place would be your sales letters. Just have fun with them, use them where you think your copy needs the most attention. Or use them to highlight particular sentences or phrases especially benefits, because those surely interest your prospects.
If you have a video you can put an arrow point to it and say something like “Watch This Quick Video Now!”.
I personally use them in almost every sales letter since they don’t take much time to implement and they can make a big difference. They make my sales letters look more interesting, fresh and lively.
Perhaps you’ll realize you’re actually good at placing these doodles in ideal locations. Maybe you actually love them. They can be fun to use.
Now let’s see some copy doodles in actual examples.
You can place doodles in ecovers too even though they’re more commonly used and useful on sales letters or optin pages.
This sales letter was physically mailed to prospects. It had a lot of copy doodles because the letter had no other images or colors, just black text.
You don’t necessarily have to use this many doodles, especially if your sales letter already has other images.
Always have a balance between text and images on your website – aim for 70% text and 30% images – in other words there should be much more text than images on your website.
Click images to see the full image…
Click Images To See Them In Full
This sales letter is also plain text, with no images apart from the copy doodles.
Click Images To See Them In Full
This sales letter from Agora Financial can be seen on Swiped.co.
Swiped.co is basically an online swipe file, it contains lots of sales letter examples, but not all contain doodles.
Note: If you disable the annotations you’ll be able to see the sales letter better. The option to toggle them off will appear on the right side after you scroll down the page.
In that sales letter there are 4 doodles, here they are:
Almost all my of sales letters contain some copy doodles, usually to highlight key areas in paragraphs.
In The Perfect Sales Letter Template you’ll find these doodles.
The first one has a big arrow and is using the page number of the ebook I’m selling. This is a very common tactic when selling ebooks. It creates a sense of desire to own the ebook and flip to that page.
This is a simple asterisks to attract attention to that particular paragraph. And it also makes this huge pile of text look much better, otherwise they appear pretty boring.
I’ve seen a similar version to this doodle somewhere, so I made one like it using Snag It. I used green color so it matches with the headline and subheadline color of this sales page.
In The Niche Formula you’ll find these doodles.
The first one creates a sense of curiosity. Curiosity always work really well in copywriting – people are naturally curious. You’ll wonder what ‘Shoot, Fire, Aim’ is all about, and that curiosity may be all you need to read the paragraph.
You obviously want your prospects to read preferable your entire sales letter. Because it’s your copy that’s going to convince them to purchase your product.
The doodle clearly points out something interesting within all that text. Prospects are now more likely to read at least the middle paragraph, out of sheer curiosity instead of skimming through.
Most shopping carts allow you to customize the order form, so you can add doodles there too. The following examples are order forms that accompany sale letters sent via direct mail.
Putting copy doodles on order forms isn’t the easiest thing for the obvious reason that there’s usually little copy on order forms. You’d have to find the ideal and important words or sentences to highlight.
Click image to see the full image.
This one has a lot of arrows and text doodles on the sides.
In this example the image was marked with a circle, and an arrow added to attract attention towards it. The doodle is highlighting the leather notebook that the copy is referring to in the P.S…
Click Image To See Full Image
This doodle is highlighting the number of bonuses and their value.
Click Image To See Full Image
An ideal place for a copy doodle is where you have a lot of boring paragraphs in your sales letters. Sometimes you can use bold, italics, underlines, highlighting and even images to make such paragraphs more interesting.
But you can also use copy doodles. Try to find something interesting or important in one of the paragraphs and highlight it with a doodle. Here’s an example:
People love stories and this doodle is clearly telling them there’s a story…
More examples can be found on CopyDoodles.com by Mike Capuzzi. I don’t recommend his membership site. I think it’s too expensive. In the early stages of your business it’s best to invest your money on other more important products or perhaps paid traffic.
You can draw your own doodles using a cheap tool like Snag It or other free alternatives that I list further down.
Benefits are also another target for copy doodles, because your prospects are interested in how your product is going to benefit them.
Everyone likes to know a secret, so here’s another good copy doodle:
Curiosity always works well, people are naturally curious, so you can say something as simple as “Gold Mine!”. You’ll be inclined to read those paragraphs to find out what’s that all about.
Now let’s see some tools and resources to help you create doodles. Doodles are images.
You can use a tablet and a sketching app like Bamboo Paper or Paper to create doodles. There are many apps that allow you to draw doodles and then share them. Some of these app also work with a stylus like the Apple Pencil.
You can search Google Play for ‘doodle apps’ if you use android.
I personally used Snag It. Technically speaking it’s a screen capture tool but it can edit or create images with lots of shapes, callouts, arrows, text and so forth.
Here’s a list of free alternatives to Snag It.
If you use Windows a much better alternative to Paint is Paint.net. The domain is www.getpaint.net not paint.net. It has many more features and easy to use. Their website looks old but the software is good and up to date. Paint.net is used to edit images, so perhaps you find it useful when creating doodles.
Here are some free copy doodles:
To unzip those files you can use 7zip.
CashCopyInSeconds™, is a downloadable swipe file containing headlines, bullet points, etc. In it you’ll find over 400 copy doodle shapes, images and text that you can download and use. You can use them as they are, or model them, creating something like them perhaps using a different color too.
The whole point of using copy doodles is to make your copy more interesting. Have fun with them. Don’t over use. Perhaps start with simple arrows until you get the hang of it.
Remember just use a bit your imagination and model what others are doing. Use google to find several copy doodle examples and use doodles like those in your own copy.
Copy doodles are an optional tool that you can use especially in sales letters or optin pages – but they’re proven to increase conversion rates!
More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO "secrets". He also won a Flip Camera in an affiliate contest.
Now he reveals all the insights he's discovered throughout the years about Internet marketing, in his free guides and products!