This proven email marketing strategy will show you how to communicate with your subscribers, via email. What to email them, how often, what you promote, how to write subject lines and more.
Discover how to build a positive relationship with your ever growing list of subscribers.
So they get to know, like and trust you and over time they’ll start buying the products or services you recommend as their trusted advisor.
This strategy is so easy you can set it up and start using it today.
It’s proven to work, in fact some marketers with more than 50,000 subscribers on their list still use this same 100% free, email marketing strategy.
I’ll show you everything you need to know to make this work for you!
This strategy is ideal if you’re selling Information products (your own or affiliate products), e.g. ebooks, courses, membership programs, etc.
If you’re selling tangible products like computer parts, phones, etc., you may have to use a different strategy.
Before I reveal the strategy I need to tell you why you should use email marketing in your business.
Your primarily objective in your business is to build an ever growing list of subscribers.
This list is basically the name and email address of prospects within your niche.
These are prospects that you can help with your content and the products you promote.
That is your audience.
You can build this list using a sales funnel (or other methods)
You have to communicate with your audience regularly in order to share valuable content with them. Over time they’ll start to like and trust you.
You build a positive relationship with them. The best way to communicate with them on a regular basis is via email.
Your objective is pretty simple actually. Build a list using a sales funnel (or other ways) and then create and share content with them via email, regularly.
And of course promote your products (and/or affiliate products) in your emails too!
In theory you can use other marketing channels to build and communicate with your audience.
For example you can create a Facebook Page or a Facebook Group and get fans.
However there’s a significant advantage to use email marketing because you’ll have the name and email address of your prospects. That’s an asset that you own permanently.
You can build a Facebook page and communicate with your prospects (fans) on the page.
But that’s not a permanent asset. If Facebook decides to change their policies about Facebook pages, you could lose all your fans almost overnight!
Therefore capturing the name and email address should be your number one priority. Emails is still king over any other marketing platform or channel and it’s not going away.
Aweber has all the features you need for this email marketing strategy. And it’s very easy to use.
Furthermore according to trustworthy sources they have some of the highest deliverability rates.
Without getting too technical that basically means the ability to actually deliver emails to subscribers’ inboxes.
It’s starts from about $20 / month so it’s fairly cheap too.
Now let’s get into the actual email marketing strategy.
You need to email your list every day. At first you might find that’s a bit hard to do. But try to email them as often as you can, until you master the courage to do it daily.
Further below I’ll tell you how to easily come up with new email ideas, so that you’ll always have something interesting to send to your list.
The problem is not what to email your list, because as you shall see there’s a LOT of good things you can tell them.
You just have to overcome the fear that they’ll unsubscribe, complain, get annoyed or any other excuse you come up with for not emailing daily.
Just do it. You’ll feel happy after you hit the SEND button!
I had those same fears and excuses. You just have to write the email and hit SEND, and do it again the next day until it becomes a habit.
You want to email daily so you subscribers won’t forget you.
They probably receive dozens of emails every day.
If you email daily, they’re going to get a lot of emails from you, which will increase the likelihood that they’ll open at least one or a few of them.
Over time if they like the content they’ll open them more often.
If you email once every week or so the email can quickly get lost in their inbox.
To build a positive rapport with them you have to communicate often. Keep in touch or you’ll lose the relationship you have with them.
Every email marketing software e.g. Aweber will give you two methods to email your list.
The first is known as an autoresponder or follow up emails. You write this email once and it’s sent automatically to all your new subscribers as soon as they subscribe.
You can write as many emails as you want and they’re sent one after the other, in sequence (as you specify) to all new subscribers. It all happens automatically.
The second one is known as a broadcast email.
After you write this email and hit SEND it will be sent to everyone (or a segment you specify) on your list. It’s usually sent within a few hours.
This is sent just once, and any new subscribers you get after you send it won’t receive it.
You want to use both methods in this email marketing strategy.
You want to create maybe 5 – 7 follow up emails. These will be sent to all new subscribers.
You can set those to be sent daily or every other day.
And then, after they get those follow up emails you’ll send them broadcast emails.
I’ll show you exactly how to do that further below.
That is probably the part that’s a little bit technical in this entire email marketing strategy, but it will only take 1 minute to set it up.
Aweber and almost every other email marketing service has built in tracking capabilities.
It will tell you the open rate and click through rate (the only two metrics you care about) and more!
Open rate is how many times (in percentage) an email gets opened, and click through rate is how many times (in percentage) the links in an email get clicked.
Here’s an example:
The open rate is in the first column, for example the first one has a 19% open rate.
If the open rate is super low (compared to your other emails) it means your subscribers aren’t opening the email.
To solve that problem you can test a new subject line.
The click through rate is the second column, for example the first one has a 3% CTR.
If this is very low compared to the other emails you can try adding more links in the email, or changing the position of the link (maybe put it more at the top), or change the actual email content.
But you don’t even have to worry about those metrics until you have a good sized list of at least 500 subscribers.
After reaching that number of subscribers you can look at your follow up series, (like the screenshot above).
If there’s a particular email with a super low open or click through rate compared to the others you might want to change it’s subject line, or re-write the email to make it a bit better.
You can complicate things and some of them cost money.
Let’s discover more about follow ups and broadcasts.
You need a follow up series of about 5 – 7 emails.
In those emails you want to share some of your best ideas, techniques, secrets, tips, tools, etc., that can really help your audience!
Try to make them as valuable as possible to make a positive first impression with your new subscribers.
Emails should be short and sweet. Don’t write 500 word articles.
Put articles on your website and in an email you can tell them a bit about the article and share the link to it.
You don’t have to introduce yourself in the first email, in fact I don’t recommend it. Keep things simple at first, just give them what they really want, which is valuable content.
Much later on (when you have at least 1,000 subscribers) you can experiment with other things like stories, etc.
If you offered them a free gift for subscribing, you don’t have to create a separate email with the download link.
You can put the download link on the thank you page, the page they see after they optin.
After they receive those follow up emails they should get your daily broadcasts (or every other day, but daily is recommended).
It’s less important that these emails contain your most valuable content.
They have already received your follow up series, you’ve already given them some great advice.
It’s like emailing a friend, you don’t have to share anything extraordinary, just a simple email with something that may interest your prospects.
Just share any positive idea, tip, technique, resource, etc., that will help them.
If you read a great book, or watch a great video that can be of interest to your prospects you can share it with them.
Practice makes perfect. Just do it. Send out a broadcast email every day, and over time it’ll become easier. Don’t worry that they’re going to unsubscribe or complain.
It’s intimidating to receive an email from someone you barely know asking you to buy his stuff right away!
Constantly asking them to BUY NOW!! BUY NOW!! in every email you send, doesn’t help.
List building is relationship building – when you have a good relationship with your subscribers, they will start to trust you.
That’s one reason why they won’t unsubscribe or complain if you send a daily email. They’ll actually love it!
When they start to trust you they’ll become more interested to buy the products you recommend. They’ll see you as a trusted advisor.
The best way to build a relationship is to give them what they really want. Your subscribers want 3 things from you:
They want value – they want to learn something.
Make a list of all their problems, wants and needs and try to help them with anyone of them in each of your emails.
Share a quick tip, technique, lesson, tool, good book, resource or an article you’ve just posted on your website, whatever might interest your prospects.
Read forums within your niche, it’s a great place to learn what your prospects want or need.
They want entertainment – This is far less important than providing value.
You don’t have to tell jokes in each email – just try not to be too serious. Write in a friendly way, imagine you’re sending the email to your cousin or a friend.
They want to be motivated – Once again this is far less important than providing value – however if you can, from time to time, encourage them perhaps by using a positive quote.
This can be also achieved with a simple sentence like this: ‘This is not rocket science, if you take action you can do this!’
Make your emails look like they’re sent from a friend to a friend.
Don’t write something like “Hey all my subscribers…” or anything similar that implies you’ve sent the email to a LOT of people.
When writing imagine you’re writing the email to a friend, just one.
This is one of the very basic ways to build a positive relationship with your list.
But it’s totally optional.
In fact many marketers, including myself prefer to capture just the email address from optin forms. It’s way easier for them to optin if they see just one box to fill.
But if you have their name, start the email with a friendly Hello or Hi Jane, or something equivalent.
It’s a simple but powerful way to connect with your readers.
You can also include their first name in the subject line too. But be careful that it won’t become too long. Send a test email to yourself to check that it looks all good.
You’ll surprise them when you use their name in the subject line or email.
But don’t use it in all your emails or it will lose it’s powerful effect. They’ll get used to it. I’d say use it perhaps once in every 5-6 emails or so.
The first thing your subscribers look at when they open their inbox is the From part. They want to know who sent them emails.
It’s important to keep using the same name, so subscribers will get used to it and immediately know it’s from you!
I always use ‘Jack Straight Talk Sarlo’ as the From name.
The other thing you want to keep consistent is the From email you use.
The From email is only visible when they open their email.
If you change the From name or From email frequently you can confuse your subscribers.
Ideally, use your name or your newsletter name as the From name. Test whatever you use, make sure it’s not too long so that the full name is entirely visible in their Inbox.
You can specify the From name in your autoresponder account settings.
It’s important that each email you send out contains your actual physical address.
This way your emails look professional, trustworthy and sent from a real person with an actual location – they won’t look like spam.
If you use Aweber or any other autoresponder service by default the address will be added automatically at the footer, of every email you send.
It’s placed near the ‘Unsubscribe’ link which is also added automatically with every email you send.
Send a test email to yourself to verify.
The worst thing that can happen to your emails is that they end in the Spam or Junk folders.
Most of the time you don’t have to worry about spam filters, but there are some precautions you can take.
The first thing you want to do is to tell your subscribers to whitelist your email.
After someone subscribes to your list they’ll see some sort of ‘Thank You’ page.
On that page give them instructions on how they can whitelist your email.
You can also give them these instructions in the first email you send to your list, that usually contains the download link to the freebie (lead magnet) they opted for.
Whitelisting is just some basic instructions on how they can add your email address to their email client’s (e.g. Gmail) contacts list.
In this way their email client won’t send your emails to their spam folder because you’re considered one of their contacts.
You can use this tool to generate a page containing whitelist instructions for different email clients.
That tool will create a page much like my own whitelisting instructions page.
The other precaution you can take is to avoid spam filters it to avoid using certain words in your email subject line or the email itself.
You’ll probably not use these words, but it’s still good to know…
Accept credit cards
Check or money order
Click to remove
Credit card offers
Eliminate bad credit
Free cell phone
Free grant money Free investment
Free priority mail
Limited time only
Lower interest rates
Lower monthly payment
Multi level marketing
Once in lifetime One hundred percent free
One hundred percent guaranteed
Online biz opportunity
Save big money
Social security number
Work at home
You have been selected
Those words trigger the spam filters because they’re the words used regularly by scammers.
Your autoresponder should provide you a ‘Spam Score’ for each email – this tells you the likelihood that your emails will get delivered to their Inbox.
If you use Aweber click on Messages, and then Drafts. Then click on “In A Campaign”. You’ll see a list of all emails you have in a campaign.
There’s a link next to each email called ‘Spam Score’, click that to view the score for each email.
When you click that link you’ll see your spam score. There are complete details on the spam score page… but anything less than 5 is okay.
Images are automatically blocked in some email clients, but not in others.
When a client blocks an image your subscriber won’t see the image (unless they modify their email settings).
Email clients block images for security reasons. They’ll see the ALT text if you’ve inserted them in your image.
That’s how it should look with the image:
So avoid using images (which also includes logos), videos, attachments or html.
Use plain text, and perhaps some bold, italics or underline if you want.
In Aweber I suggest you use the ‘Drag & Drop Email Builder’ – it will allow you to do all that you need.
Likewise do not use social icons like Facebook or Twitter neither because as I’ve explained already your emails should look like they’re sent from a friend to a friend.
Emails you send to friends usually don’t contain images and especially not company logos. That’s the biggest reason why it’s better to avoid using these things.
Double optin is when a new subscriber receives an email asking them to confirm they want to subscribe to your list by clicking a link.
This is an unnecessary step and it’s not obligatory. In your settings you can disable ‘double optin’. Aweber explains how to disable ‘double optin in their article.
In every email place at least one link. You can link to one of your products, an affiliate product, an article (or video, preferable that you own) on your website related to the email, etc.
You can place up to 3 links in one email, but ideally though not necessarily, they should all link to the same thing. So you don’t confuse them.
The reason you want to place a link in every email (when possible) is to train your subscribers to expect and CLICK on links.
They’ll form the habit of clicking links when they open your emails, which is something you want them to do especially when the email contains links to products you’re promoting!
There’s no ideal location for the text link/s, just place it where it’s most suitable within your email. You can bold it so it looks more prominent.
The anchor text of the link (the text of the link that’s colored in blue) can be one word, two or more words or even an entire sentence. It’s up to you.
You should not promote products in every email you send out.
Ideally promote a product (your own or an affiliate product) in every 3rd or 4th email you send.
Therefore in your follow up series, if you have 5 emails the first 3 shouldn’t promote any paid product or service, but the 4th one can.
And when you’re sending broadcasts it’s the same thing. You can promote a product or service in every 3rd or 4th email you send out.
The email that promotes a product should be just like the others.
Therefore it should contain something of value, a tip, technique, idea, resource, etc.
But then you can link to a paid product or service (your own or an affiliate link) instead of linking to a freebie (article, video…).
You don’t want to write an ad, or sales messages in your email.
Remember your email should feel like you’re a friend sending it to a friend.
Promote affiliate products
You can promote affiliate products, not just your own Information products.
Promote products that will help them… any book, tool, resource, software, guide, course or anything else they need.
If the product is not yours, join the affiliate program and promote it as an affiliate.
It’s your obligation to help them in any way, shape or form that you can.
If there’s a product you really want to share with them, but they don’t have an affiliate program, share it just the same.
The KEY is to help them as much as possible.
Over time you’ll build a positive relationship with your list and that’s when they start buying the products or services you recommend, because they see start to trust your advice.
If you like your niche then you probably consume content related to the topics of your niche frequently.
Maybe you read books or articles, buy products, watch videos, take courses, and so on.
If you do that you’re going to find useful and interesting information that you can share with your list.
It could be a book you read that you found really good, or a product, video, etc. Share it with them.
You need to put content in the form of articles or videos on your website regularly. The reasons for that are explained in the free content creation course.
So of course when you create a new article or video you can email your subscribers, share it with them.
In Aweber, (the email marketing software I recommend mainly because of its simplicity and low cost) you can create a campaign.
In the campaign you can add as many follow up emails as you want.
Note: If you use other email marketing services they all pretty much work the same way – so in their tutorials or help section you can find find out how to create follow ups and broadcasts.
I don’t recommend you use Aweber’s ‘Legacy Follow Ups’ because you won’t be able to tag subscribers.
Tagging is important in order to create a segment and send broadcasts only to subscribers who finished the follow up series (more about this below).
Aweber has a nice tutorial on how to create a campaign, it’s pretty straightforward.
Ideally set a time interval between one follow up email and another of 1 – 2 days, so your brand new subscribers won’t receive too many emails at once.
If you specify a 1 day interval (screenshot below), it means day 1 they’ll get email #1, then the next day they’ll get nothing and the third day they’ll get email #3.
This is also rather simple, but there’s just one setting you need to modify.
Basically you need to add a tag after the last email in your campaign. So that we’ll send the broadcast email only to subscribers who are tagged.
Since this tag will be placed after the last email in the follow up series, we’ll be sending the broadcast email only to subscribers that have received all follow up emails.
We do this so that who’s still receiving the follow up emails won’t receive two emails on a single day, which can be a bit too much for new subscribers.
To add the tag in aweber just double click the ‘Apply Tag’ button or drag it after the last email in your follow up series.
Then in the right hand side box you can name the tag whatever you want, e.g. Campaign Ended.
I named mine smt ended. SMT stands for ‘Straight Money Talk’.
Once you’ve setup the tag in place, which can take less than a minute, you can send a broadcast email whenever you want.
From messages select ‘Broadcasts’.
Then click ‘Create Your Message’, and write your email. Then click ‘Schedule A Broadcast’ next to the email you just wrote.
A settings window opens. Click ‘Edit’ next to “Who should receive this message?” And from the drop down select the tag you created and click Apply.
Since I named my tag ‘smt ended’, I select that one from the drop down menu.
Finally click the ‘Send Message Now’ button and it will be sent usually within a few hours.
When you build your list using a sales funnel, or from some sort of optin form on your website, you’ll typically, but not necessarily promise your subscribers a freebie (lead magnet).
You can place a download link to that lead magnet on the thank you page. That’s the page they see after they optin.
You can also remind them to download it in the first email you send them.
If you have different lead magnets from different optin forms, the easy solution is to put the download link on the thank you page.
But if you want to email them the download link you can create a separate list in Aweber, one for each lead magnet.
Each list will contain just one email, thanking the subscriber and giving them the download link.
You can set an “Automation Rule” in Aweber so that whoever subscribers to any of these lists will be added to your main list.
That’s the list with your follow up series.
This is easy to do. From ‘List Settings’, select ‘List Automation’:
Then from the left drop down select “Subscribe to list [your main list name]” – and from the right drop down select one of your other lists. Click ‘Save Automation Rule’.
Here’s how that looks (click to see bigger picture):
You can create another rule like that one if you have more than one list.
Something to keep in mind is that Aweber charges based on the number of subscribers on your list.
If you use this Automation Rule every subscriber will be placed on two separate lists. That’s still counted as two email addresses.
Therefore do some list hygiene from time to time. Go to the lists that deliver lead magnets, and delete those subscribers – they’ll still remain on the main list.
You don’t need to learn a lot about copywriting to use this effective email marketing strategy. Because your emails should look like they’re being sent from a friend to a friend.
For most emails you’re not going to do any selling or place ads in your emails.
When you want to link to products you own (or affiliate products) just place a text link that looks like you’re recommending (not promoting) a product!
The only time copywriting is important is when writing the subject line.
Writing a good email subject line is like writing an article or salesletter headline.
My free copywriting course has a specific section about headlines.
A well written subject line that invokes your subscribers’ interest can make a big difference.
It’s useless to have a great email that doesn’t get opened. So spend some time to write an interesting subject line.
The following techniques and templates can make it easy to write subject lines.
These can help you write better email subject lines faster and easier.
It’s important that your subject line is short, approximately 50 characters or less. If it’s too long email clients like for example Gmail will cut it off and display it with ellipsis “….”.
“A Simple And Powerful Technique To Remove Weed From …”
You can send a test email to yourself, and make sure the entire subject line is visible in your inbox. If it’s too long try rewriting the subject line a bit.
People like to be addressed by their first name. It’s the sweetest thing they can hear.
If you’re collecting the Name of your subscribers you can use it in the subject line.
Do not use their first name in all emails you send otherwise it’s just repetitive and can lose its effectiveness.
Do it occasionally, perhaps once in every 5-6 emails you send, surprise them from time to time by calling them with their first name.
Keep in mind that the subject line will get longer if you add their first name.
Therefore use it in email subject lines that aren’t too long, to keep it at about 50 characters or less.
This may sound obvious but it’s worth mentioning. Try to write a subject line that’s related to the content of your email as much as possible.
Don’t try to use false promises or misleading subject lines to get them to open your email. That’s called “Click Bait”.
For example, if you use this subject line:
“Open Immediately, Urgent!”
Make sure your email is really providing important information that requires their urgent attention.
If the email is not relevant with the subject line over time they’ll start to ignore your emails.
You may want to insert a number in your subject line.
“10 Items you should not put in your compost pile”
“3 Supplements to help your plants grow stronger”
These emails are also the easiest to write. It’s basically a list of 3, 5, 7 (whatever number you choose) different things.
[Brackets] and (Parentheses) also work really well.
They make your subject lines stand out in your subscribers’ inboxes and draw their attention.
“[3 Weeks Free Coaching] Are you missing these 3 things?”
“[Pic Inside] Create High-Converting Graphics Fast!”
“[ARE YOU IN?] Find joy and success as a Dog Trainer”
“VIDEO (FREE) – This Could Save Your Dog’s Life”
You can also use emoji. Once again these work well because they make your email stand out in their inbox.
“🏡 9 MUST-SEE Real Estate Offers Under 249k”
Once again remember to not overuse this technique or it will lose its effectiveness.
Use a bracket, parentheses, number or an emoji once in a while, maybe once in every 4 or 5 emails.
Always avoid using ALL CAPS in subject line (or anywhere in your email) because using ALL CAPS is the same thing as shouting or screaming!
Ideally, you want to use sentence case for your subject lines, especially if your subject line looks like a sentence.
This means you capitalize just the first letter of the first word as if you’re writing a sentence.
“How to remove weed from your garden”
Use title case (capitalize every word) if your subject line looks more like a headline.
“Presentations: 7 Mistakes Everyone Makes”
“Tough Economy: 7 Marketing Truisms”
You’ve probably subscribed to a lot of different lists and receive emails from different marketers.
Take a look at your inbox each day and if you notice any interesting subject lines copy and save them somewhere, perhaps in a notepad file.
Start building a collection of interesting subject lines. This is known as a swipe file.
When you need to write your own subject lines you can “copy” or model one of them!
You can also write subject lines by using fill in the blank templates.
Here are 17 subject line templates and an actual example for each one. To use these templates you just fill in the blanks.
In CashCopyInSeconds™, you’ll find a total of 476 more email subject line templates, all proven to help you write a really good subject line.
Now here are 4 other common templates or types of subject lines.
These ideas will help you write good subject lines too.
Most people check their emails to see what’s NEW. Newsworthy emails that reveal something new are opened quickly!
“New studies show indoor plants need more water”
This is the most common subject line. It’s simple but it’s very powerful. This subject line is easy to write.
People want to learn a lot of things, a ‘How To’ subject line appeals to almost everybody.
“Jim, how to get the advantage in your next interview.”
“Russell, how to write quality content in half the time.”
“Tim, how to play the guitar like a pro in 30 days.”
People love to know the real truth, what the majority of people don’t know. That’s why “myth” subject lines work well – they arouse their curiosity and interest, they want to know these “myths”.
“Paul, 5 myths about great guitar players.”
“Dave, common myths about growing rose bushes.”
“Sandra, 3 costly myths about choosing laser printers.”
Social proof is a very powerful tool because it builds trust.
People trust and believe what others say about your product way more than what you say about it.
“Sophie, see what 1,239 regular folks have to say about this…”
“Amelia, the reviews are in… I’m stunned.”
“Todd, can all these people be wrong about this?”
Remember that you can use testimonials just about anywhere, even in your emails.
Anyone can apply this effective email marketing strategy, because it’s simple and easy.
Best of all it’s proven to work because there are marketers with lists of over 50,000 using this exact strategy!
It doesn’t matter if you’re getting 5 or 50 leads a day, you can start using this strategy right away.
The K.I.S.S. principle, keep it simple stupid definitely applies to email marketing as well.
There are courses that teach you advanced, sophisticated email marketing strategies.
One of them costs $295 and is so complicated that you’ll never actually implement it.
They’re not beginner friendly.
Once you’re a pro with more than 50,000 subscribers you may consider using those more complicated strategies but until then, they’re just a waste of time and money.
They can actually hold you back.
So if you have any questions about email marketing leave them in the comments below.
More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO “secrets”.
He also won a Flip Camera in an affiliate contest.
Now he reveals all the insights he’s discovered throughout the years about Internet marketing, in his free guides and products!