In the Info business you need to some sort of content website (more commonly known as a blog) so you can put high valuable content on it. That content is important in order to help your audience. In return they’ll start to trust you. You’ll be seen as an authority, and an “expert” within your chosen niche.
In this guide you’ll discover 31 simple tricks and tips to build a professional blog that your audience will love.
It doesn’t matter whether you put articles or videos on your blog, these tactics will work fine for everybody.
Table of Contents
Who’s Your Audience?
Use Testimonials To Build Trust!
Copy Is King
Simple Works Best
Mobile Version Website
Use A Logo
Favicons: A Quick And Easy Way To Brand Yourself
Use Trust Seals
Show Your Physical Address
Give More Valuable Content!
Use SSL (https://)
Ask And You Shall Receive
Start a Mini-Google
Short And Sweet Domain Name
Write The Way You Talk
Use Caricatures To Be Entertaining
Use A Mascot
Use Free Space
Share Your Story
No Business Is Perfect
Sell Products You Can’t Make Yourself
Website Loading Speed
Above The Fold
Tools To Get More Subscribers
New Business Name
Photo With The Expert
For my blog, InformationMarketingExpert.com I chose the color green because green is associated with money.
If you’re doing business in the gardening niche green is also a good color, because it’s also associated with nature. Red is associated with power and energy. Yellow with kids and fun.
The article on www.colorpsychology.org explains the meaning of each color.
Your prospects start to associate your chosen color with you.
So pick a color and keep using it. This does not mean you cannot use any other color – but try to incorporate your main color in as many things as you can e.g. in your product images, logo, headline color, background colors etc. The more often you use it the quicker your visitors associate that color with your business.
Your business will also be perceived as more professional if pick and always use the same color.
Your audience consists of those people who want and need your content and products to solve their problems.
You have to research and find all you can about your audience – so that you can create better content for them.
Are they married or single?
What do they do for a living?
What is their yearly salary?
What’s their age?
Where are they from?
Are they mostly male or female?
What are their problems/issues/needs and wants?
Forums are one great way to get to know what they’re talking about (their needs, problems, questions, etc). You can search Google for your keyword + forum. Join and see what they’re discussing.
The more you know about what they actually want or need the easier it will be to create content.
Your visitors are going to judge your level of expertise or how good you are in the first few seconds after they visit your website/blog. They want to know if you really know what you’re talking about.
They want to learn from a trusted “expert”.
You can put any sort of testimonial you’ve obtained on your blog. For example if you have some testimonials for a product you sell you can put them also on your content site. They can be added in the footer section of your site, or perhaps the sidebar.
One easy way to collect testimonials is to visit forums and simply give away your product for free in exchange for a review or a testimonial.
Once you start getting more traffic and sales look at your blog comments or social page e.g. facebook page for any positive comments about your products. Ask the commenter if they’re willing to write you a testimonial to put on your blog.
You can search Google for anyone talking about or reviewing your product. Perhaps a blogger posts a positive review. Contact them and ask if you can use their review as a “testimonial”. You can setup a Google Alert to be notified when someone mentions you or your products.
Never use fake testimonials. You cannot build a long-lasting business if you use fake testimonials or other shady practises.
The key to a successful business is to build a positive, trustworthy relationship with your audience. If they trust you, they’ll buy from you.
No successful relationship, whether it’s romantic, friendship or business can be built with lies or any form of deceit.
Everybody can learn how to write great copy. There are many tools and resources to help you, such as templates or swipe files – these make it even easier to write good copy!
Develop your copywriting skill and it will help you to write better article headlines and even the writing itself. I have a separate free guide on how to write great copy.
Whether you use Elementor, Thrive Architect or some other page building tool, they all come with website templates. Ideally you want to pick a very simple design. A template with minimum features. Keep it simple and clean. You can add and improve it later on.
You’ll have a lot of different elements that you can use. For example the flip box, animated headline, media carousel, site rating, tabs, toggle…
For content websites (blogs) plain and simple will always work best. Your actual content, whether it’s articles, video, podcasts, etc., is what matters most to your visitors.
They don’t want to be distracted. They want easy to use websites. A confused visitor is highly likely to give up and leave your website.
For example on the contact us page you don’t need to ask for their phone number or their physical address if you’re not planning to use them.
On your optin form if all you really need is their name and email then use just two form fields – one for the name, one for the email.
The more difficult you make it the more likely they’ll abandon the process.
You should strongly consider building a version of your website that looks good on tablet and mobile. Most page building tools allow you to create tablet/mobile versions quite easy.
This free tool shows you how your website looks on different devices: http://quirktools.com/screenfly
If your website template is simple in design with few elements as possible, then it would be easier to build the mobile version of your website.
Your page builder should allow you to create a ‘template’ for your articles/posts. This basically means you create a template, customizing it however you like so it looks the way you want it in all devices.
Then when you want to create a new post you just load the template, you won’t have to create a brand new post all the time.
Thrive Architect’s video below explains how to do this:
You can use freelancing websites to find designers that will design a logo for your business, or perhaps even Fiverr.
You can find ideas for your logo from websites you like within or outside of your niche. You can do a Google Image Search for “company logos” to find a lot of logos.
I got the idea for my own logo from a business coach, Dan Pena. Mine is very similar to his.
A logo adds a professional touch to your business and it’s a form of branding.
Branding (whether it’s a logo, color, etc) has a positive impact on your audience because it sets you apart from your competitors – you have a unique way to be identified. It helps them remember your name and your business.
Favicons are those small (16 by 16 or 32 by 32 pixel) images you see in your browser tabs and in bookmarks next to the website title. Here’s an example for Nasa, they’re using their logo as the favicon image:
It makes your website stand out in their bookmarks as well as when the user has many opened tabs. It also gives it that extra professional look. Previously we mentioned branding using color, your favicon image is another place you can use your main color.
Ideally use your logo as a favicon.
How to create a favicon?
Once you have an image find one of the many favicon generators. You basically upload the image and they give you some html code to put in your website.
To design a favicon you can hire someone from fiverr.
Trust seals are very small banners that are proven to give your website visitors a stronger sense of security.
Some, but not all Trust Seals scan your website to ensure you have no malware, viruses or other malicious activities. Some of these are free, the best ones cost money.
I don’t recommend free web seals from unknown companies. It’s better to use nothing than a free one, because any business can put up a free web seal.
I would suggest you use a paid web seal but only when your business is making some money. Otherwise it will be an extra, unneeded expense. It’s good to have at least one web seal, but they’re not going to make a huge difference, they’re not indispensable.
Here are the links to get these trust seals:
There could be more. I didn’t include or recommend seals from Norton or other “security seals”. Those are best suited for sales letters where security is important for the visitors because they’re going to use their credit card details.
Use between 1 to a maximum of 3 webseals per page. Ideally place them in the footer/bottom section or sidebar.
Show your audience you’re a real person, not someone hiding behind a website. Even if you live in a cave just put the address.
In additional you can embed google maps on your website, it will display your actual street location. That has the added benefit that they can actually verify your address.
Photos and especially videos of yourself are additional ways to show them who you are and build that rapport that increases trust. Use them whenever you can.
Do in-depth research to discover your prospect’s problems, wants, and needs so you can create content that helps them. You can use forums and social groups like facebook groups to start this research.
The quality of your content is what will actually motivate your website visitors to subscribe to your email list and follow you. You can discover several content creation techniques in my other free guide.
One way to create great content is to teach a very specific subject in very high detail – and if possible include videos, screenshots, actual examples, etc.
If you find an article title on your competitors’ blogs, or with a tool like BuzzSumo you can create similar content but over deliver in value.
For example if the article contains 700 words you can write on the same topic but make it better, more detailed, and it can end up with 2000 words.
Another way to discover content ideas is to use EzineArticles. Since I love cats let’s use the cat niche as an example. There are over 50,000 cat articles in that article directory.
After a quick look at these articles I discovered topics like:
Aggression Between Cats
Recognizing Pain In Cats
Helping Cats Get Along With Each Other
Interior Decorating For Cats
Caring for Rehomed Cats
Cat Bad Breath
Understanding Cat Language
These could all be topics for new content (articles, videos, etc). You can also contact the top authors that have a lot of articles for a possible interview that you can then put on your blog. You’ll have a video and transcribe it to add the text too.
The 2 best ways to produce content is writing or video. If you’re going to write articles it’s recommended you post at least two very good articles a week (about 2,500 or more words). If you’ll make videos you can create many more than just two a week, since videos are actually shorter.
Consider switching your site to https:// – also known as SSL. This assures your prospects they’re on a secure website.
Using SSL is becoming a norm, in fact any website without SSL looks a bit unprofessional and perhaps even suspicious.
The process to switch your website to SSL is not free and a bit technical. If you have just one website it can be just $30 a year.
This is not an obligatory feature but do it as soon as possible. Your web hosting provider can help you do this. I got mine from NameCheap, which is my domain registrar.
You can gather valuable information from your website visitors by asking them questions.
You can do this by using surveys.
On your blog you can put a simple survey to understand what they need to learn – then you can create content to solve those exact problems they have. You can use Google Forms to create surveys.
As an example you can take a look at my survey…
Keep the survey as short as possible, not more than 3 questions so they don’t get intimidated and bored. Ask them what they need to learn more about, what solutions or advice they require, etc.
Experiment with different questions, try them to find out what works best for you.
1) What are the toughest challenges you’re facing right now about _______
2) Is there anything in particular you’d like to learn more about?
3) Which topics would you like to learn more about? (Give them several options to choose from)
If you’re not getting enough answers try changing the questions a bit or promise them you’ll give them a freebie if they complete the survey. For example a simple but useful checklist, mindmap, video or something that you can do create quickly.
I’m referring to a simple search box. It’s very useful for visitors of content websites like blogs. With page building tools you can create these search boxes and customize the search results page quite easy.
You won’t have to install extra plugins…
To be professional you need to buy a domain name (not use a free domain) and ideally use a .com.
Don’t make your domain name hard to remember by using a .net, .info or any other extension. People expect a .com.
Try to avoid using hyphens ( – ) e.g. healthy-diet.com or some long words that are easy to misspell like ‘beautiful’.
Keep it as short as possible.
The domain name should be pronounced like a “name” so avoid words like the, at, on, in, as, if, etc. Originally facebook was called thefacebook.com, and dropping that useless ‘the’ was a great idea!
Avoid common words like better, good, big, small, deep, heavy, long, short… You can use a thesaurus and find alternative, cooler words like: brave, homemade, elite, rare, expert, master, etc.
In the Info business we need to be seen as a trusted advisor, an authority or an “expert”. Therefore your own name can also be used as the domain name. It’s another branding strategy.
What this means is that you should write using the same words you would use if you’re talking to a friend. Most people talk one way and then write another way.
It’s like they pick a new “persona” for writing.
If that’s you avoid doing it.
If you manage to write the way you speak your prospects will be able to read and understand your content easier.
Your writing will sound more natural, as if you’re talking.
To start writing the way you speak imagine you’re talking to someone close to you like your uncle. Which words would you use to talk to him? Use those same words when writing.
If you use video or audio then there will be a noticeable consistency between how you talk and how you write. That consistency builds trust.
Your audience wants to be entertained and motivated just as much as they need valuable content.
Caricatures is one way to be a bit more entertaining. A good location for a caricature or cartoon of your photo would be on your content site.
I suggest you don’t make a caricature that’s extremely funny (e.g. with an extra large chin or super large eyes).
But you can be a bit creative. For example create a caricature with arms wide open displaying superman’s outfit underneath your shirt, if you think it’s appropriate for your business and you like it.
Fiverr is a good place to hire someone to make a caricature, just make sure to look at their previous work first to make sure you like it.
You can also use http://www.caricaturesbyjames.com if you want to make sure it’s really professional, but it will not be as cheap.
Mascots just like caricatures are used for entertaining, but also for branding purposes. People remember mascots. They make your website unique, original and a bit different than your competitors.
I suggest you use either a mascot or a logo, or else you’ll have to much going on which can be confusing.
Here are a few examples:
Keithcakes.com.au use this mascot:
MailChimp.com use this mascot:
Hostgator.com use this mascot:
You can search for “mascot design” on Pinterest to find a lot of good mascot examples. Mascots usually look like animals or humans.
You can place your mascot anywhere you can think of not just on your blog – for example in the email signature, in ebooks, etc.
Ideally you don’t want to modify or change your mascot over time (if it’s a frog you can make it look better but keep it a frog) because your audience will get used to it. They will associate your business with that mascot.
Like I said your website visitors need entertainment and motivation just as much as they need valuable content.
Motivate and encourage them. Show them you understand their problems and situation. They want someone to do that.
One way I try to motivate prospects is by using quotes, which you an include in your articles, videos, etc.
Motivate and encourage them from time to time. Do it in whichever way is comfortable for you. Perhaps you can share a story of how you overcame a difficulty…
There’s plenty of free space on your website that can be used better. This free space is located on any webpage with little or no content for example:
On these pages you can place a testimonial, promote a product, feature your latest blog post. And the best option is to add an optin box to build your list.
People love stories. They help us connect with one another, which is something you definitely want to happen with your audience.
Science backs up this fact:
“Humans are wired to recall stories.”
“Stories are critical to build relationships”
The story you tell can be one that motivates them. For example tell them how you’ve been were they are now (with their current problems) and what you’ve gone through to overcome your challenges and become successful.
If you have a lot of experience, your story can be a sort of autobiography. You can tell them where you’ve studied, places you’ve worked, etc.
It may take a long time to create a really good story, but you can start with something basic and improve it over time. And remember this is optional, if you don’t have a good story to tell yet, don’t write one.
You can create an About Me page and list your story there.
On the About Me page you can also add any awards, certificates, trophies, competitions you’ve won, badges, and any other accomplishments, as proof of your expertise on a particular subject.
This will obviously help you to be identified as an “expert”.
For example if I was teaching affiliate marketing I could tell them that I was a super affiliate and won a Flip Camera in an affiliate marketing contest. A super affiliate is one of the top affiliates for a company.
If you don’t have anything yet, you can search for websites in your niche that allow you to enter the chance to win an award. Type your niche keyword and the word awards, competition or tournament in Google.
For example if you’re in the drawing niche, you can submit your work for a possible award at the Derwent Art Prize.
Consider entering real tournaments or competitions if you’re in a hobby niche like golf, table tennis, etc.
Nobody built a perfect business from scratch and nobody has a perfect business – everyone can improve and do something better.
My website was not always like this, in fact even the domain name was different – it was StraightMoneyTalker.com but I realized it can be better, so I changed it.
It’s unlikely you hit bulls eye immediately, but we can’t wait until we have a perfect site before we start publishing content.
It takes time for search engines to rank your content, so the faster you start publishing content the better!
Your audience may need products that you don’t actually have (or want to make). For example if you’re in the golf niche, no matter how good you are at teaching golf maybe you don’t want to build and sell your own golf clubs.
That does not mean you should not sell them. Give them what they need. You can become an affiliate with companies that sell those products. It is important to provide the most value and help your prospect succeed even if that means selling someone else’s product as an affiliate.
Just make sure you review and recommend good products. You want to make sure your audience gets value when they purchase the products you recommend. If you promote lots of bad quality products they’ll start to lose your trust.
If there’s a good product for your audience but they don’t have an affiliate program you should still recommend it even though you won’t get paid commissions. Eventually if your prospects receive value they’re going to seek your advice and recommendations again and again. You’ll build a positive relationship with them and you’ll earn money from other products you’ll promote.
Sometimes if you’re in a very large and competitive niche (e.g. the Internet Marketing or the Health niche) specializing a must-do in order to succeed.
For instance I don’t claim to be an Internet Marketing Expert. Internet Marketing is so vast, that it’s plain unrealistic and unbelievable to claim to be an expert on all subjects with that niche. You look like a know-it all who knows nothing.
So I chose a subniche, I specialize in Information Marketing. Specializing shows you’re an “expert” on a specific topic or subniche.
I help a specific audience within the much bigger Internet Marketing/Make Money Online niche. Specifically those people who are interested in building an Information business.
You too should figure out a specific audience that you want to help, if your niche is very broad.
This adds a professional touch.
Write your signature on a piece of paper, scan the paper and save the picture on your computer in a common file format: .gif, .jpg, or .png.
You can use signatures to sign off your blog posts.
The longer a webpage takes to load the more likely the visitor will leave. Some marketers say every second your website takes to load decreases your conversion rate by 7%.
You can use these tools to test your website speed:
They will also give you information about why your website is slow. You can either fix the issues yourself or you can hire a freelancer.
Your website visitors will scroll down and back up several times to view as much of a webpage as possible. They usually do this to try to find something interesting.
Yet it’s still important to give them a good first impression by providing something interesting in the ‘above the fold’ section! Something to immediately capture their attention.
This is the portion of the website that is visible without having to scroll down.
In the above the fold section ideally you want to have a well written headline that mentions one or more benefits they’ll receive from your blog post. And you should have an optin box so they can optin to your list. I also like to place my photo (so they quickly connect with me).
Here are two examples:
Click images to see a bigger screenshot.
In the first example the optin form is underneath the headline. In the second example the optin form is on the sidebar. Btw the headlines can be greatly improved for both websites.
You want to capture the name/email of your website visitors, so you can add them to your list (your audience) and be able to communicate with them and build that relationship.
You can use several different optin forms on your blog to do that.
I recommend you use just one simple optin form (like I have in my sidebar, called an Inline form) per page. Later on you can experiment with an exit intent popup or perhaps a welcome mat… Use whatever you like.
I personally use a wordpress plugin called Layered Popups.
Here are some other good tools to create any kind of “popup”:
Popup Domination – This tool has been around since about 2009. It has been updated several times…
Elementor Popups – In 2019, Elementor launched their popup building tool that comes as a feature with their page building tool. I tried it but I didn’t find it good enough, it lacked important features, so I cannot recommend it.
Each tool provides the various types of “popups” that you can create.
The HelloBar is another method to collect leads.
That tool displays a horizontal bar at the top or bottom of the page with a call to action (such as asking visitors to optin to receive an ebook).
Here’s an example:
Some tests conclude it can increase your visitor to lead conversion rate by 41%.
Some people have easy to remember names, others not so much. Some names are cool but hard to remember or pronounce.
If that’s your case, like it is with my surname you can use a different name for your business. I’ve changed my first name to Jack – Jack is common in countries like the US and UK.
I find this name better when selling Internet Marketing related products than my actual real name, Karl.
My last name is ‘Sultana’ which is a feminine form of ‘Sultan’ (a ruler). In the UK it’s among the top 25 most ridiculed last names and there are stories of kids getting bullied because of it. And in the US it’s very uncommon.
So I decided to just change it to something else, a more normal and easy to pronounce surname. Many business owners do this and you can too.
You can also pick a first or last name that’s somehow related to your niche.
Using Kitten as last name in a cat niche or using Dollar as last name in Internet Marketing niche may be overkill. Just do what feels most comfortable for you, a name you like.
You can use Google to find lists of first and last names and do your research to find a new one.
If you’re seen with “experts” or popular people in your niche, in an audio or video interview or even if it’s just a photo you’re going to be perceived just like one of them, an “expert”.
Find offline events, groups, associations or memberships in your niche where you can meet influential people. Ask to take a photo with them and put it on your blog (perhaps in one of your articles).
Conferences where leaders in your niche give presentations are also other places to meet them face to face. For example IAABC Conference may be one place to look if you’re in the cat niche.
I hope I gave you a lot to do and think about with this list.
You should now be able to create a neat, professional looking blog and start producing high quality content to build a loyal audience!
So which technique are you going to try?
More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO "secrets". He also won a Flip Camera in an affiliate contest.
Now he reveals all the insights he's discovered throughout the years about Internet marketing, in his free guides and products!