Jack Sarlo

"4 Step Process To Build A Profitable InfoBusiness From Scratch!"


This InfoBusiness strategy consists of just 4 straightforward steps. It’s as easy as it can get.

You’ll discover how to build your InfoBusiness from scratch. And grow it until it’s generating a stable income month after month!

This strategy is flexible which means you can choose to do the things that work best for you. For example, you won’t have to write articles if you hate the very thought of it.

You’ll also find some expert advice from experienced and successful marketers. This will allow you to overcome common obstacles and challenges so the process will be much easier for you.

Table of Contents

What's An InfoBusiness?

An InfoBusiness is an Internet-based business.

The main objective is to help a specific audience solve a problem/issue or achieve a particular result they desire.

You do this by teaching them with your content and products.

The audience consists of people who want to learn things or solve problems in niches/categories such as:

In this business “content is king” because your audience craves the information that will help them solve the issues/problems or achieve the results they desire.

Therefore you’ll definitely have to create content in the form of short emails as well as longer, more in-depth content such as audio, video or articles. And give this valuable information for free.

You can sell any product that your audience will find helpful and useful.

But since your audience needs information above everything else the best products you can sell are Information products.

These can be ebooks, video courses, audio programs, home study courses, and so on.

You can create these products yourself and/or promote someone’s else products as an affiliate (for a commission).

You can also sell services such as coaching or consulting, membership programs, and software.

And in some cases, your audience may also need tangible products such as laptops, golf clubs, and so on. So you can sell those products too.

Here’s an example of a typical InfoBusiness.

The Online Dog Trainer: https://TheOnlineDogTrainer.com

InfoBusiness example
InfoBusiness example #1

This guy helps people who own a dog with things like “dog obedience”, “potty training” and a whole lot more.

He gives free content in the form of articles and videos on his blog as well as short ecourses via email.

He sells Information products such as the “Dog Calming Code” that teach people how to solve their dog’s over-excited, naughty behavior.

Here’s another example of an InfoBusiness.

Jesse Cannone https://LoseTheBackPain.com

Lose The Back Pain
InfoBusiness example #2

This guy helps people who have back pain and other very similar health issues.

Jesse gives away free content in the form of articles on his blog and free ebooks.

He’s a more experienced marketer so he doesn’t sell just Information products. He sells tangible products as well such as supplements and massage/training equipment.

Information Products
Information Products
Tangible Product
Tangible Product

Now let’s see the 4-step strategy to build an InfoBusiness from the ground up. 

Ideally, you want to follow these steps in order. Therefore the first step would be to find a niche/category for your InfoBusiness. Once that’s complete move on to the next one.

This strategy can be tweaked/modified or combined with other strategies if you deem it necessary.

Nobody can give you an instruction manual that you can follow to the letter to build your business. Because there are many ways to do certain things. 

For example, you can create content in 3 different formats and there are dozens of ways to drive traffic.

When you have to make a choice you should always try to find out what works best for you.

Step 1: Select A Niche

The category/topic you choose for your InfoBusiness is also known as your niche. 

And there are a ton of different niches.

For example:

Social Anxiety
Stress Management
Latin Dance
Learn Bartitsu
Learn Body Language
Beer Making
Music Writing
Destination Wedding
Digital Photography
Electric Bikes
Self Defense
Save Marriage
How to make friends
Computer Programming
How To Build Confidence
How To Study Harder
Selling Your Home
Senior Living

Pretty much every topic that people research for information can be a good niche. But not all niches are profitable.

So you can’t pick any random niche.

There are 2 KEYS to pick the right niche.


Ideally, it has to be something that interests you since you’re going to spend a lot of time creating content. You don’t want to get stuck every day producing content about “knitting” if you don’t like it.

You don’t have to be an “expert”, but you do need to be somehow knowledgeable about the niche.

This consists of anything that you’ve learned throughout the years e.g. at work, school, from experience, a mentor, self-taught, etc.

For example, you’re good with computers and you’ve worked as a software engineer for several years.

You’re not an “expert” about computers, but you surely know a LOT more than many people. There’s a large audience that needs your help and advice.

Or maybe you’ve been passionate about model building for several years. And you’ve personally built a lot of models. 

You can use all the knowledge you’ve accumulated and your skills and experience to help others less experienced than you are.

You should also be willing to further increase your knowledge and skills so that you’ll be able to help your audience even more.


The niche needs to be profitable as well.

This means it has to meet these 3 common-sense criteria:

There are 5 different niche research techniques to find one or more niches that are just right for you.

That guide will also show you how to analyze a niche to check that it’s profitable.

You may have to try different niches before you find the right one for you.

Here’s the next step of this InfoBusiness strategy…

Step 2: Build An Audience

Once you choose a niche you need to build/attract the audience that is searching for that kind of information and advice.

These are the people that you’re going to help. Your audience is also known as your “tribe” or followers.

Social Media Platforms

There are two main ways to do this.

Option #1 Social Media

To attract an audience you can create content and post it on one of the major social media platforms. You can also use a blog.

And then promote this content so that your audience can find it. 

If they like it they’ll become part of your audience e.g. Youtube subscribers, Facebook fans, Podcast subscribers, or email subscribers (in case of a blog).

As you produce more and more content more people will find it and your audience grows bigger.

You want to choose a social media platform that your audience is using.

Unless your niche is really obscure your audience is probably using all major platforms; Youtube, Facebook, Instagram, Twitter, Podcast, and Pinterest.

To verify you can follow these steps:

If your audience can be found on more than one platform then pick the one that you like the most.

For example, if you prefer writing than it’s better to start a blog or a Facebook page instead of Youtube. Or if your niche is visual e.g. photography or travel you should consider Pinterest.

You may have to try different platforms before you find the one that works best for you and your particular niche.

At first focus on just one platform until you master it. And then you can consider creating content on a new platform as well. This allows you to reach more people and grow a bigger audience.

The 3 main content formats are audio, video, and text.

How To Promote Your Content

You have to promote the content using the various free/paid traffic methods otherwise almost no one will find it.

For example, Instagram ads can be used on Instagram, and Youtube SEO on Youtube.

If you’re going to use a blog you can use what is, in my opinion, the best “free” traffic method which is search engine optimization (SEO).

You may have to try different methods to get traffic until you find the one that works well for you. And then master it before you use an additional method.

The great thing about this option is that these platforms have millions or billions of users. So you can build a massive audience if your niche is fairly popular.

The “Content Distribution” Strategy

Peng Jung is a very successful marketer and he uses a slightly modified social media strategy. It also consists of creating content. However, you won’t put a LOT of content on a single platform.

Instead, you’ll create shorter pieces of content (e.g. a 5-10 min video) and then convert it in different formats such as audio, text, quote, image, and so forth. So you’ll be able to share it on all major social media platforms.

He reveals the entire formula in his free book, the Content Multiplier Formula.

You may have to try it to know if it works well for you and your niche.

Option #2 Sales Funnel

This option consists of building an email list by using a sales funnel. Your audience will consist of all those people who subscribe to your email list.

A sales funnel is just a series of pages specifically designed to capture the name and email of prospects. The most basic funnel consists of just 3 pages.

You can use free/paid traffic methods to promote your sales funnel and build your audience. But you cannot use the best “free” traffic method which is SEO.

A sales funnel is designed to work best with paid traffic such as Facebook ads…

Your job would be to keep tweaking and modifying the funnel so it becomes profitable/break-even. This means if you’re spending $200 on paid traffic each month the funnel generates at least $200 or more in sales.

It will recuperate the money you spend.

For every $1 you spend the funnel produces a $1. So you can invest as much money as you want and keep building a bigger audience.

Once again you may have to try different traffic methods before you find the best one for you. And when you do master it before you use an additional method.

If you choose this option you won’t have to worry about creating content practically almost every day, like in option #1.

You will focus mainly on creating short emails. 

And from time to time some longer pieces of content e.g. articles/video to share with your list. You can put this content on any platform such as Facebook page, Youtube, blog, etc.

Optin Page

There’s a slightly modified version of this option as well. You can build a simple optin page instead of a fully-functional sales funnel (3 pages or more).

This is just a single page designed specifically to build your email list.

This is less effective than a sales funnel because it can’t generate any sales. If you use paid traffic you’re not going to recuperate the money you spend.

You also can’t use SEO. You’ll have to use the other less effective free traffic methods to promote your optin page and build your list.

Once you build a list you’ll send emails and additional content from time to time as you do with a normal sales funnel.

Your audience needs information to solve their issues/problems/challenges or achieve their goals.

That’s why you create content in either of the two options.

If they like it, over time they’ll start to see you as their trusted “expert”. You’ll build a positive relationship with them. And you’ll be able to sell products/services much easier.

Build An Email List

If you choose option #1 (social media) it’s highly recommended that you build a list as well.

There’s a simple reason for this.

Facebook, Twitter, Youtube, and other platforms can change their features/policies from time to time. This can affect your ability to build an audience or communicate with them.

For example, Facebook’s most recent update made it harder to communicate with ALL your fans when you post an update.

And in very rare cases they can lose their popularity due to competitors like what happened with Myspace.

These things don’t happen frequently, but they can.

On the other hand, email has never changed and won’t “get out of business” anytime soon.

If you build an email list you’ll have a permanent way to communicate with your audience. It’s like a backup plan.

So you’ll build an audience on your chosen platform e.g. Facebook as well as an email list.

One of the easiest ways to build a list is with an optin page. You can link to it in your social media profile page, video descriptions, and so on.

Here’s an example:

Optin Page Example

How To Communicate With Your List

Email marketing is not rocket science. You just have to follow two basic guidelines:

If you do those two simple things over time you build a positive relationship with your subscribers. They’ll start to trust you and so they’re more likely to open your emails.

In the email strategy guide, you’ll find all the nitty-gritty. Such as how to create follow-ups or broadcasts and what to send to your list…

This step (Build An Audience) is where you’ll spend most of your time, energy, and money. And it’s also the most important.

Once you build a sizeable audience you can start thinking about how to monetize it.

Step 3: Monetization

Give first before you expect to receive anything in return.

Over time, as you produce more content and build a sizeable audience you’ll naturally start to understand the best way to monetize your audience.

This can happen by observing their actions.

For example, if you’re posting content on Youtube you might notice more likes and comments on videos about a certain topic.

That may indicate they’re highly interested in that topic. Hence you may want to create more comprehensive content around that topic that you can sell as an Information product.

If they’re asking a lot of questions you may want to start a paid forum (membership site).

If the same person keeps asking one question after another via email, for example, you might consider a coaching program.

Different Ways To Monetize Your InfoBusiness

The most common way to monetize your InfoBusiness is by selling Information products.

You can create them yourself or find affiliate products.

These consist of ebooks, audio/video programs, and more. These digital products can be sold as physical products too. 

For example, you can sell books, audio/video programs (on CD/DVD), home study courses, and so on.

You can sell software and coaching/consulting services. You can also sell tangible products like equipment.

You can also sell a membership program. Prospects pay to receive content every month or to access a software/service.

Typically, you’ll create a sales letter for each product that you want to sell.

How To Promote Products

The two main ways to promote products are in some of the emails you send to your list and the content you produce.

For example, you can promote (recommend) a relevant product somewhere within an email or a video.

A more advanced method is to use “Retargeting” ads like for example, Facebook Ads. These ads will be shown to people who visited your website, your email subscribers, viewers of your videos, and so on.

These are the best people to promote products because they’ve seen your content or emails. They already know you so they’re more likely to buy the products you recommend.

Step 4: Grow Your InfoBusiness

By now you should have a sizeable audience and you’re making some money.

As your audience grows bigger and bigger your income will grow along with it.

There are different steps you can take to grow your audience and to increase your profits.

Business Growth

Here are some of them.

Content Repurposing

If you were using option #1 in Step #2 (Growing Your Audience) you can start creating and publishing content on a new platform.

If you were using Youtube, now you can start an Instagram page or a blog. In this way, your content is more visible and you’ll attract more people and grow a bigger audience.

At first focus only on one platform. Only produce content on a new platform once you master it.

You don’t have to create content from scratch. You can take, for example, a Youtube video from your channel and convert it to an Instagram compatible format or an article for your blog.

This is known as “Content Repurposing”.

New Traffic Methods

If you were using Youtube SEO to grow your Youtube channel or perhaps Facebook Ads to grow a Facebook page… you can try a new traffic source.

Perhaps now you can try Youtube Ads or Start a Facebook Group.

Or if for example, you were using a blog and doing SEO you may want to try Guest Posting.

If you get more traffic you’ll also grow a bigger audience.

Once again at first focus on just one traffic method until you master it. Only then consider trying a new one.

Use Both Options

In Step #2 (Growing Your Audience) you can do both options to build a bigger audience.

If you were using Option #1 (creating content on a social media platform or blog) now you can use Option #2 as well, i.e. you can build a sales funnel.

Or vice versa.

In this way, you’ll naturally grow a bigger audience.

Once again at first focus only on one option until you master it.

Improve Your Skills

In step #2 (Growing Your Audience) you may have to learn some new skills.

For example, if you’re going to build a sales funnel you have to learn copywriting.

You can improve your skills so that whatever you’re doing works even better.

In this case, if you write better ads to promote your sales funnel you’ll get more clicks, more leads and at a lower cost.

If you’re using a blog to build an audience you can improve your website conversion skills. In this way, your blog will convert more traffic into leads/sales.


You can hire freelancers to help your business at any time.

For example, if you have technical issues with your blog or you need someone to design custom images for Youtube videos… 

You can hire someone to help you.

Time Management

In the beginning, you spend a lot of time learning and take little action. But as your business grows your workload will increase as well.

You’ll have to create content, emails, work on your sales funnel if you do that – drive website traffic, and so on.

On top of that, you’ll have a lot of other “unimportant” tasks.

For example, technical tasks such as backups, domain renewals, and so forth. And you‘ll get a lot of customer/subscriber questions.

If these “unimportant” tasks start to consume a lot of your time it can be a good idea to hire a part-time/full-time virtual assistant.

So that you focus on the most important tasks and your business can keep growing.

There are many other ways to save time.

For example, if you write articles you might want to hire a writer to help you with the research process.

Content Diversification

If you’re using social media or a blog you can create content on new topics related to your niche. In this way, you’ll be able to reach and attract new people and grow your audience.

For example, if you’re in the “back pain” niche and you’ve been producing content about “back pain”… now you can produce content about related topics such as “neck pain”, “joint pain”, “chronic pain”…

At first stick to similar topics.

But then you can slowly expand to even broader topics such as “diet & nutrition”, “sleeping well” and so on.

Or for example, if you’re writing articles about “copywriting” you’ll only attract people interested in that.

But if you start writing about related topics such as “web design” or “website conversion” you’ll attract new people and your audience grows bigger.

If you’re using a sales funnel to build your audience (mail list) you can create a new sales funnel and promote it to a new audience.

A sales funnel consists of 3 pages. The first page gives away a freebie (to build your email list) and the second page sells a paid product. Both offers will be related to the same topic e.g. “back pain”.

You can promote that funnel e.g. with Facebook Ads, to people interested in “back pain”.

But you can create a new sales funnel. This could offer a free and paid product about “sleeping well”. You can promote this to people interested in that topic.

You’ll have two sales funnels both generating email subscribers and growing your audience.

New Products

You can create new products that your audience will find useful. Or find new affiliate products.

If you’ve got more products/services that you can sell you’ll make more money.

You might want to think about selling at least one expensive product as well. This can be priced anywhere from $97 to $297 or more.

This means more money in your pocket from each sale.

Of course, higher-priced products have to deliver more value.

You might want to think about some sort of continuity program as well. For example, a membership site so you get paid each month.

The key to keep in mind is that you’ve got to create products (and price points) that your audience wants. You can’t create a product just because you like it – it has to be something that your audience will be willing to buy!

Now let’s discover some advice from the experience of many successful online business owners. You’ll probably have to apply this expert advice in your business sooner or later…

Top 6 Timeless Success Tips

Do What Works Best For You

Everyone is different and you should find out what works best for you and your niche/audience when you have to make a choice.

For example…

For example, I ‘ve tried Facebook ads for a couple of months but it didn’t work well for me. Once I switched to writing SEO-friendly articles it felt a natural thing and I got much better results.

Sometimes you know right away that something isn’t going to work well for you. For example, I know I’m not going to create Podcasts. I just don’t like talking or interviewing people…

Other times you’re not sure so you’ll have to try different options to find the thing that works well for you.

No Business Is Perfect

You have to constantly think of ways to improve almost every aspect of your business. You might have to learn new things and then apply them to make improvements.

For example…

You should focus on the most important aspects of your business. That includes creating content, writing emails, driving traffic, and so on…

But from time to time think of ways to improve the various aspects of your business so everything keeps improving and working better.

Results Come Slowly

Many factors determine how much time it will take to build a successful business. For example, your knowledge, skills, experience, or how much time/money you can invest.

One thing is certain, it takes a long time. It may take 3-5 years or longer before your business makes a decent and stable amount of money each month.

The amount of money you make depends mainly on the size of your audience

For example, if you’ve got 10K Youtube subscribers you’re going to make more money if you increase it to 50K (assuming, of course, you keep doing the things that have been working well).

Likewise, if you have 10K email subscribers you’re going to make more money if you grow that to 20K.

Audience Size

The process to build a successful business is usually slow because you have to do a lot of “trial and error”.

You have to try different options before you find those things that work well for you. For example, there are many ways to get traffic, different content-formats, a lot of niches, and so on…

There’s also a lot to learn such as “copywriting”, “website traffic”, etc. And it takes a bit more time to be master them and see the best results.

At first, you might get a random sale or a few leads each month. You might not even know how it happened.

But if you persevere you will find what works well for you and when you apply those things results will start to get better faster. You might suddenly start getting 5-10 leads a day and a couple of sales each month.

Results will also increase exponentially once you do the right things.

For example, your first video may not be so great and it gets only 3 views. But the 30th or 50th video will be significantly better and it might get 10,000 views.

Patience and perseverance are important, this is why most business owners follow motivation and/or self-help gurus such as…

Dan Pena

Or motivational music such as…

Team Fearless

Expect Failures

As I said, the process to build a successful business is one of “trial and error” for almost everyone.

Failures happen.

For example, I started a blog in at least 2 different niches before finding something that worked well. I created content, ebooks, ecourses, a membership site, a forum, courses, and software only to find that it’s not going to work.

And more recently…

My first few articles were not SEO-friendly. They were not attracting any traffic. So I had to go back and fix what I can. This was very time-consuming.

You can also make silly mistakes from time to time.

For example, once I accidentally paused my email campaign. It was off for about 1 month. My email subscribers were not getting any emails.

When mistakes happen you can try to develop a new skill or habit to avoid doing the same mistake twice. Try to learn something from every painful mistake or failure.

For example, now I’m more diligent when I’m using software and tools because I know one wrong click of a button can have negative results.

Test & Track

By using analytics tools and looking at the data they provide you can find out what’s working or not in your business. You can then make changes to see improvements.

For example, you may notice one of your emails has a very low open rate compared to the others. You can tweak the subject line of this email to improve it.

You may also discover new insights data provided by analytics tools.

For example, if you’re doing SEO you can use Google Search Console to discover the pages on your website that are performing badly.

So from time to time, it’s important to check all available analytics tools such as:

These are some of the most common tracking tools:

You don’t want to waste a lot of time installing and “playing” around with tracking and analytics tools that you don’t need.

Use only what you think is important

For example, you don’t have to install a “Heat mapping” tool on your website if you’re still getting very few visitors.

Keep It Simple

At first, you should use simple strategies and techniques. 

That’s why this InfoBusiness strategy is as simple as possible. 

You don’t have to create the most complicated sales funnel with order bumps, upsells, downsells, and so on…

Likewise, you don’t have to create complex email sequences and use advanced list segmentation strategies.

At first, it’s important to try and master the most basic things.

For example, first, learn how to build a simple 3-page funnel. Once you feel confident enough in your ability you can try adding an order bump or some other advanced feature to your funnel.

Likewise, at first, you can build just a single email list. Once you feel confident in your abilities you might want to consider creating a customer-only list for example.

If you try the most complicated strategies straight away it can be a monumental challenge. You’re more likely to waste a lot of time and become very frustrated.

Things will work out so much smoother and easier if you do.

The best part is that many times the most simple and basic strategies and techniques work the best!

Here’s a quick recap of the whole 4 step process…

InfoBusinness Mind Map
InfoBusiness Mind Map


In this InfoBusiness strategy, you’ll help your audience achieve a specific result or solve their issues or problems.

You’ll grow a big audience and over time you’ll become their “trusted advisor”.

This will enable you to sell products and/or services much easier.

You should always try to do what works best for you when you have a choice to make. You should also try to keep things as simple as possible.

Let me know your thoughts and questions if you’ve got any 🙂

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
About The Author

More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO “secrets”.

He also won a Flip Camera in an affiliate contest.

Now he reveals all the insights he’s discovered throughout the years about Internet marketing, in his free guides and products!

Leave your comments...

Your email address will not be published.

Jack Sarlo logo

© 2020 Straight Money Talk, Inc.
346 Triq IL-Kbira, Żebbuġ
ZBG 1308, Malta