Jack "Straight Talk" Sarlo

"Humankind's 5 Basic Needs You Can Fulfill For Big Money!"

humankinds needs

Humans have a set of needs they need to fulfill in order to feel good.

According to a theory in psychology known as Maslow’s Hierarchy of needs there are 5 basic needs every human being has:

  • Physiological: Breathing, circulation, temperature, intake of food and fluids, elimination of wastes, movement.
  • Safety: Housing, community, climate, employment, social stability, money.
  • Social: Relationships with others, communications with others, family, friendship, intimacy, being part of community, feeling loved by others.
  • Self-Esteem: Fear, sadness, loneliness, happiness, accepting self, confidence, achievement, respect from others.
  • Self-Actualization: Thinking, learning, decision making, values, beliefs, fulfillment, helping others, creativity, morality.
People buy information products to solve a problem or fulfill a need within one of these 5 categories. You want to start a business to serve the prospects within a niche by solving their problems and helping them fulfill their needs!

Here’s an example of niches within each of these 5 categories.

Physiological (related to health)

  • Diabetes
  • Addiction
  • Insomnia
  • Panic
  • Depression
  • Bad Breath
  • Constipation
  • Chronic Pain
  • Hemorrhoids
  • Headaches
  • Quit Smoking
  • Menopause
  • Anxiety
  • Skin Care
  • Stress Management
  • Blood Pressure
  • Grow Taller
  • Acne
  • Skin Fungal Infections
  • Yoga
  • Meditation


  • Survivalist
  • Make Money Online
  • Ecommerce Business
  • Investing in the Stock Market
  • Investing in Gold
  • Business Opportunity
  • Debt Management
  • Equities & Stocks
  • Personal Finance
  • Real Estate
  • Entrepreneurship
  • Careers
  • Cover Letter & Resume Guides
  • Job Search Guides
  • Job Skills / Training
  • Homebuying
  • Interior Design
  • Self Defense
  • Home Security
  • Parenting Advice


  • Dating Advice for Men
  • Dating Advice for Women
  • Relationship Advice for Men
  • Relationship Advice for Women
  • Get Your Ex Back
  • Genealogy
  • Make Friends
  • Divorce
  • Weddings
  • Parenting
  • Overcome Child Anxiety
  • Get Speech-delayed Toddlers Speaking
  • Overcoming A D H D
  • Home Schooling
  • Shyness
  • Charity & Fund Raising
  • Dog Training

Self Esteem

  • Weight Loss for Men
  • Weight Loss for Women
  • Bodybuilding
  • Beauty & Makeup
  • Hair Loss 
  • NLP
  • Anti-Aging
  • Increase Confidence
  • Accomplish Goals
  • Success
  • Public Speaking
  • Motivation


  • Meditation
  • Law of Attraction
  • Spirituality
  • Time Management
  • Hypnosis
  • Binaural Beats
  • Productivity
  • Memory Improvement
  • Test Preparation
  • Learn New Languages
  • Travel
  • Religion
  • Hobbies

Some niches fall into more than one of the 5 different groups of human needs.

I gave you several examples for each category but that’s just the tip of the iceberg. There are way more potentially profitable niches.

So remember the goal and objective of an Info business is to serve your prospects by selling products that solve a problem or fulfill a need!

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About Jack
Jack Sarlo

More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO "secrets". He also won a Flip Camera in an affiliate contest.

Now he reveals all the insights he's discovered throughout the years about Internet marketing, in his free guides and products!

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