Jack Sarlo

"How To Create SEO
Friendly Content (For 2020 And Beyond…)"

seo friendly content
  • Category:
  • Website Traffic

Content is vital for any Information business just like I’ve explained in my content creation course

Because you’ll be perceived as an “expert” which is KEY to sell your products or services (or affiliate products) much more easily.

Articles, videos or audio are the best formats for content because in those formats you’ll be able to produce a lot of content fast!

If you like to produce videos you can start a Youtube Channel or do Facebook Live. If you like writing you can start a blog post!

If you start a blog you can optionally use the SEO techniques in this guide to rank those blog posts in Google. 

If you want SEO to be your core traffic generation strategy then you can use ALL of these techniques when writing articles.

In general articles with about 2,500 words rank better in search engines and you’ll need about 50 articles before you start seeing really good rankings. 

That’s the ideal word count to get better rankings.

Furthermore those articles get also more shares and your audience prefers them over short 300-500 word articles because they provide more value.

I rarely use all of these SEO techniques. I do basic SEO only. 

That means finding a keyword and placing it in the article headline and filename. 

But that’s because currently SEO isn’t my main traffic source.

Feel free to use the table of contents below for a quick summary of this guide.

Table of Contents

On Page Seo And Off Page Seo

optimize content for seoThere are two kinds of SEO techniques, on page and offpage. 

This guide will only focus on the on page techniques. These are techniques that you apply on your website.

Off page seo consist mainly of link building… But I don’t recommend you spend time getting links from other sites.

The best way to get backlinks (links from other sites) according to Google is when someone e.g. a blogger finds one of your articles really useful, and they link to it from their website to share it with their visitors.

That’s called a natural link, you’ve earned that link because your article was really good! Over time you’ll get those kind of natural backlinks.

All you have to do is focus on writing really good content, in the form of articles or videos (you can transcribe the videos). 

And use the following seo techniques to optimize those articles so they can rank in search engines for several keywords.

Over time other bloggers and website owners will find your articles really useful and link to them. In that way you’ll also get backlinks which will also boost your article page rankings.

This is the exact strategy other successful marketers are using, it’s proven and effective way to get free traffic from search engines! 

Just keep in mind that it’s a long term strategy, you’ll have to produce a lot of 2,500 word articles.

Just like I’ve explained in my content creation course, these articles can be shared with your list to give them valuable content and become perceived as an “expert”.

That’s a very important thing in order to sell products and/or much easier!

Now let’s discover those on page seo techniques…

Optimize Content For Seo

First of all we’ll try to build a huge list of keywords, as big as you can related to the topic of your article. 

You’ll find several keyword research tools further down for that…

Then you can import all those keywords into KWFinder and your goal is to select between 10 – 30 keywords that each get at least 100 search volume per month and have a difficult score (KD) of 30 or less. 

One of those keywords should have about 300 search volume per month or more. This will be known as your primary keyword.

Difficulty score is KWFinder’s metric that tells you how hard it will be to rank for a keyword.

When using KWFinder leave country and language set to default (Anywhere & Any Language). The KD score is in the far right column.

kwfinder usage
KWfinder - keyword research tool

Note: Once you find those 10 – 30 keywords you can export them to an excel file.

If you imagine the 2,500 word article as if it was an ebook with chapters and subchapters, some of those 10 – 30 keywords will be mainly used in the chapter/subchapters titles.

You’ll discover how to use them further down.

Here are several tools to build a big list of keywords related to the topic of your article.

Keyword Research Tools

I usually find hundreds of keywords with the following keyword generation tools. 

And then import them in KWFinder and select 10 – 30 that have at least 100 monthly searches and a KD of 30 or less. One of those keywords needs to have at least about 350 search volume per month. This is your primary keyword.

Keyword Research Tool #1

Keyword.io can be used to generate a very big list of keywords related to your article topic.

It returned a list of over 500 keywords related to “cat allergy”.

keyword research

What I usually do is go through this list and check the box next to the ones that are related to my article.  

I suggest you signup for a free account so that you’ll be able to export your keywords to an excel file.

I personally copy them to clipboard and paste them in a notepad file.

Keyword Research Tool #2

Answer The Public works the same way. You just enter a keyword and it gives you related keywords as well as questions that are being asked related to that keyword.

I usually copy all related keywords or questions to my notepad file.

Keyword Research Tool #3

Keywords Everywhere is a chrome plugin. Add it to chrome, visit google and perform a search, for example “cat allergy”. The tool will display a list of related keywords directly in the search results.

Keywords Everywhere
Keywords Everywhere

You can copy the ones related to your article in a notepad file.

This is no longer a free tool, but there are many Keywords Everywhere alternative tools that are very similar to it.

When performing a search in Google you can also look at the very bottom of the search results page. 

Google recommends related keywords in that section…

google related searches
Related Searches

Keyword Research Tool #4

The last tool I recommend is once again KWFinder

Because it can be used to find keywords as well. 

If we want to find more keywords related to “cat tricks”, you can click the arrow next to it…

related keywords

You can copy or export the keywords you find, here’s an overview of the basic features of KWFinder…

With those 4 tools you should be able to find hundreds of keywords related to the topic of your article. 

Then import them to KWFinder and select 10 – 30 that have at least 100 searches a month and a KD of 30 or less with KWFinder.  And pick one with about 350 search volume a month, your primary keyword.

Select the ones that are most relevant to your article.

If you have keywords that make little sense, for example “allergy cat health” try to avoid selecting them because you won’t be able to use them in the article…

8 On Page Optimization

In total there are 8 on page SEO techniques. So let’s go through them one by one…

SEO Technique #1: H1 H2 H3 Seo

Now that we have about 10 – 30 different keywords we want to use them in the article itself. 

Your article should be formatted much like an ebook. This means it should have a title, chapters and subchapters.

In your website we use headings instead of chapters or subchapters.

These are called H1, H2, H3, H4, etc. Also known as Heading 1, Heading 2, etc.

H1 will be used for your article title, so there should be only one H1.

H2 will be used for chapters.

H3 will be used for subchapters. You don’t necessarily have to use H3.

Usually that’s all I use, I don’t use H4, H5, or more…

You can use Elementor or Thrive Architect to build your website. And there are other good ones too.

I personally use Elementor. More details about building your content site can be found in my other free guide…

How To Create H1, H2, H3…

Using Elementor:

If you’re using elementor add the ‘Heading’ element, and then choose H1, H2, H3, etc., from the drop down. 

And you can style the heading with a different color, font size, etc. 

H1 should have the biggest font size, H2 slightly smaller and H3 the smallest.
Header Tags

Using Thrive Architect:

It’s much the same thing. After you add the Heading element use the drop down to select Heading 1, 2, 3, etc. 

And then style the heading however you like.

Heading Tags

So your article will contain just one H1 with your article title.

Then you want to split your article into several chapters and use the H2 for each one of those.

If a particular chapter is large and you need to create a subchapter use the H3 for that. So use H3 only if you have to…

You’ll probably never have to use an H4.

Pick A Primary Keyword

You’ll want to pick a main or primary keyword from the list of 10 – 30 keywords.

The primary keyword should be the keyword that’s most relevant to the article. 

And if possible pick one that gets a lot of monthly search volume, at least about 250 monthly search volume.

Use It In H1

The primary keyword needs to be used in the H1, in your article title. Try to add the keyword in the very beginning.

The article title shouldn’t contain just the primary keyword because you’ll frustrate and confuse your readers. 

For example if we want to use the keyword “cat allergy”, we can write a heading that makes sense to read…

“Cat Allergy Symptoms And Treatments”

Put Keywords In H2 And H3

In each of the H2 use one keyword from the list of 10 – 30 keywords that you have. Choose one that’s relevant to the particular chapter.

If you have subchapters or H3s do the same thing.

Pick one keyword for each H3, that’s relevant to that particular subchapter.

Note that it may not always be possible to find a relevant keyword for every H2 or H3. 

It may also happen that you find a relevant keyword but you find it hard to write a headline with it… 

In either of those cases don’t use a keyword or you can use the keyword research tools once again to find new keywords for your chapters (h2) or subchapters (h3).

An Actual Example

If you check out any of my articles you’ll see that I use H1 for the article title, and several H2 for chapters… and some chapters have an H3.

SEO Technique #2: Seo Friendly Content

These following techniques (because they’re more than one) have got to do with the content of the article.

  • You want to have about 250 words at least, under the article title (H1), before you start the first chapter.

    This could be a sort of introduction and you can put a Table of Contents as well, just like I do in my articles.
  • Ideally you want to have about 250 words at least, under every chapter (H2). This isn't always possible, but whenever possible do it.
  • Use the primary keyword (the one you used in the article title, H1) as the first word of the article.

    This won't always be possible or easy to do, but try to rewrite the first sentence until you manage to do this.
  • After you finish writing the article, or while you're writing (whichever you prefer) use the primary keyword sparingly throughout the article.

    Usually I wait until I've written the article, and then go back and edit some sentences... to replace some words with the primary keyword.

    Avoid using the keyword too often because your article will start to make no sense. Don't force yourself to use it where you just cannot.

    You never want to add keywords just for the sake of it, or your articles become non understandable to read.
  • After you add the primary keyword a few times in the article style some of them using bold or underline.
  • Likewise try to use some or all of the 10 - 30 other keywords in the article. Only use them sparingly, and where it's appropriate.

    Don't force yourself to use them if you cannot.

    I usually wait until I've written the entire article, and then edit several sentences (or re-write an entire sentence sometimes) to try to include my keywords.
  • Your article should contain unique and original content.

    Use other people's articles as a source of inspiration, to get new ideas but don't copy word for word their content.

SEO Technique #3: Seo Image Optimization

You can and should add images throughout your article. 

They make your article a bit more fun to read.

Plus you can include keywords in the image alt, title and filename, which will also help your article rank in search engines.

Here’s how to do that:

  • Use your primary keyword (the one you used in the H1) in the filename, alt tag and title tag of at least one of your images.

    If the keyword is 'cat allergy' we can use a filename like cat-allergy.jpg, or cat-allergy-image.jpg

    After you upload an image in WordPress you'll be able to edit the Alt and Title tag.

    In our example we'll use cat allergy or cat allergy image for both of them.
alt title tags
Alt Tags

For your other images do the same thing but use your other keywords from your list of about 10 – 30 different keywords.

Adding a lot of images can slow down your site. 

To overcome that issue you can compress the images (especially the big ones), to reduce their file size, before you upload them.

You can use Image compressor or Tinypng to do that.

You can use the following resources to find images for your article. Read their FAQ because some may need you to give credit to the author.

These are paid resources, in some cases they have free images but may require you give credit to the author. 

Believe it or not even with all those free resources sometimes I still cannot find a good image, that’s when I have to resort to a paid option:

Freepik – This is the one I used.

If you want to add words to the images, or combine a few together or do other cool design tricks consider using Canva.

Use Pinterest Plugin

You can use a Pin It plugin to allow your visitors to pin the images you add in your article. This is not an SEO technique.

But this is worth doing because Pinterest can be a really good source of traffic.

The plugin I use is called “Pinterest Pin It Button On Image Hover And Post”

In the plugin settings allow it to display the Pin It button when you hover over an image…

I recommend you upload some (but not necessarily all, if you don’t want to) of your images in a 1:1 ratio. That ration is the one Pinterest recommends.

This means the height and width will be the same, for example 600px by 600px. 

After you upload them at that ratio you can resize them manually with your page building plugin. For example in Elementor this is done in the Style settings:

elementor width style
Resize Images

In most of my articles I also add one image with these dimensions 700 by 1100. 

It’s a tall vertical image so not every image is square. 

Those dimensions are also good for Pinterest. Upload it at those dimensions but then you can manually resize it.

SEO Technique #4: Meta Tag Optimization

You want to edit the title and description tags of your article page. 

These are the title and description that will be displayed in the search engine results, as you can see in this example:

Meta Tags

You can use a free plugin called Yoast SEO to do this.

After you install plugin, go to your posts or pages (whichever you’re using) and click the edit button.

Edit Post

Then scroll down and you’ll see a box where you can enter the title and description. 

Click the ‘Edit snippet’ button to edit both the title and description. The marker in the box should turn green. 

If you write more than you should it will turn orange or red. Reduce the number of words until it’s green.

meta description tag
Meta Description Size

Click on the second icon to see a preview of how it will appear in Google search results. 

If you click the first icon (mobile icon) you’ll see a preview on how it will appear on mobile phones.

Mobile Preview

For the title use the article title unless it’s really long. In that case try to rewrite it a bit, but keep the primary keyword as close to the beginning as possible.

Ideally try to use your primary keyword (the one you used in the article title, H1) as the first word/s of the description, or as close to the beginning as possible.

Try to write a compelling title and description, so that when people read it in the search engine they’ll be compelled to click it…

If you really cannot do that refer to my other guide about copywriting.

One of the factors Google considers when ranking web pages is the click through rate (CTR) in the search results page. 

If searchers are clicking on your website to view your article that’s going to help your rankings.

To increase CTR use numbers and/or brackets or parentheses in the title. It’s proven to increase the click through rate.


7 Cat Allergy Causes And Their Treatment [FREE Guide]

Complete A-Z List of Cat Health Conditions (Updated for 2019)

I personally find it easier to write the title and description after I finish writing the whole article, but it’s up to you.

Article Page Filename

In the same box where you modified the title and description tags, you’ll find a box called Slug. That’s the filename of the article page.

Input your primary keyword in there, separate words with a hyphen ( – ). 

If our primary keyword is “cat allergy” the slug will be just cat-allergy and the article page will be www.cats.com/cat-allergy

Url Slug

SEO Technique #5: Internal Linking

After you write a handful of articles you can link one to the other. Here’s when you can do this… 

Let’s say we have two articles, one is about cat allergy and another about cat behavior.

If in the cat allergy article we mention something about cat behavior, we can link to the cat behavior article.

Ideally, but not necessarily the text of that link can be the primary keyword of the cat behavior article.

These are still considered powerful backlinks. And your visitors will find them useful because they can read more detail on a particular topic in a separate article!

In each article you can have as many links as you want pointing to your other articles.

SEO Technique #6: Build An SEO Silo

Google loves content, especially long articles that’s why I suggest you write at least 2,500 words. 

That’s the ideal number according to the research performed by Neil PatelBrian Dean and some other marketers.

You can structure these articles in such a way so that you build an SEO Silo.

This is basically when you have an article about a specific topic, for example ‘General Cat Health’, and then you create more articles about its subtopics e.g. ‘Cat Skin Problems’ and Cat Behavior Issues’.

And you then create more articles about those subtopics e.g. ‘Choose & Caring for Your New Cat’ and ‘Food Allergies’.

This is illustrated in the mind map below.


If you write articles on specific topics and their subtopics you’ll build a content-rich website

That’s extremely useful for your visitors and Google loves it too.

SEO Technique #7: Webpage Bounce Rate

Google considers the amount of time your visitors spend on your page as an important ranking factor. 

If your visitors are leaving your page after a few seconds (technically this is known as a high ‘bounce rate’) it means they don’t like the article. 

Google doesn’t want to rank those kind of pages that people don’t like.

A good way to fix this is to add videos to your articles. If your visitors watch the videos they’ll spend more time on your page, and Google loves that.

If you don’t have your own videos, or you prefer to write articles instead of making videos, just like me… then find videos relevant to a particular chapter, subchapter, technique, strategy or whatever else you might be discussing and add them to your article.

You can find them on Youtube or even a Google search. You can add as many as you want, I’ve seen articles from really good marketers that contain up to 20 videos.

Watch the videos before you add them to your article to make sure they’re good. 

Avoid using videos that contain too many ads, or promotional messages. Ideally add videos from the top “experts” in your niche because those tend to have the best content.

SEO Technique #8: Link To External Sites

This is another proven SEO techniques to increase your article page rankings.

All you have to do is link to about 2-5 external websites in each of your article. 

You can find anything that’s relevant to the content of your article and link to it from some specific chapter or subchapter… 

Link to valuable resources, for example tools, other articles, books you recommend, etc.

SEO Article Writing Strategy

Those are the 8 SEO techniques you can use to create seo friendly articles.

Now here’s a really good video that explains almost all of these 8 SEO techniques… so you can see some more actual examples of how to apply them in your pages!

Over time, when you have at least 50 articles each one will start to rank for the primary keyword and the other 10 – 30 keywords that you’ve used in the article… 

The articles can also rank for other similar keywords as well.

Your website will also increase its ‘Domain Authority’ as more and more websites link to your articles. 

Domain Authority is a score that can go from 0 – 100. A higher score means the website has more ability to rank in search engines.

You can check your current Domain Authority using this tool.

Domain Authority Score

Your articles can still rank for several keywords even if you have a low Domain Authority score, but if it’s higher they’ll rank for more keywords much easier.

Build An SEO Friendly Website

The following is not an SEO technique per se. It’s just a good way to structure your content so that visitors and search engine spiders can find all your articles easily.

You want to categorize your articles. 

Create several category pages, for example a “Cat Health category” and on that page put a list of articles (their title, description & link) that fall under that category. 

We might have the following articles in the “Cat Health category”:

List of Articles

You then want to put links to those category pages on the homepage of your website. 

In this way your visitors and search engine spiders will find it easy to find all your articles. Just like I do on the left hand column of this website.

If you already have a lot of articles on your website you can create a few categories and use a plugin called ‘Bulk Move’ to move them quickly.

Note: I suggest you remove the plugin after you use it, too many WordPress plugins can slow down your website…


That covers the complete set of techniques that you can use on every article you create. 

Over time your articles will start to rank really well in search engines for your chosen keywords and other related keywords.

After you apply these techniques a couple times they become second nature to you. 

They’re quite easy, there’s nothing really complicated.

If you want clarifications feel free to leave your questions in the comments below.

About The Author

More than 7 years ago Jack made his first few sales online as an affiliate marketer. His site ranked on Google for dozens of keywords, so later on, he built courses and software to teach his SEO “secrets”.

He also won a Flip Camera in an affiliate contest.

Now he reveals all the insights he’s discovered throughout the years about Internet marketing, in his free guides and products!

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